Mobile User Profile Creation based on User Browse Behaviors

• US 20080214153A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/929,129
• Publication Number:
  US 20080214153A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

In embodiments, the present invention provides a method and system for recording data related to a user'"'"'s mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, and creating a user browse behavior profile based at least in part on the plurality of mobile web browser activities, wherein the user browse behavior profile is stored as a type of mobile subscriber characteristic.

Claims

1. A method comprising:

recording data related to a user'"'"'s mobile web browser activity performed on a mobile communication facility;

storing a plurality of mobile web browser activities relating to the user; and

creating a user browse behavior profile based at least in part on the plurality of mobile web browser activities, wherein the user browse behavior profile is stored as a type of mobile subscriber characteristic.

2. The method of claim 1 further comprising presenting a content to the mobile communication facility based at least in part on the user browse behavior profile.

3. The method of claim 2 wherein the content is a sponsored content.

4. The method of claim 2 wherein the content in an advertisement.

5. The method of claim 1 wherein the data is contextual information associated with a website.

6. The method of claim 5 wherein the contextual information is a link structure.

7. The method of claim 5 wherein the contextual information is a inbound link.

8. The method of claim 5 wherein the contextual information is a outbound link.

9. The method of claim 5 wherein the contextual information is a link.

10. The method of claim 5 wherein the contextual information is a text.

11. The method of claim 5 wherein the contextual information is a keyword.

12. The method of claim 5 wherein the contextual information is a meta data.

13. The method of claim 1 wherein the data is related to a user transaction.

14. The method of claim 13 wherein the user transaction is an online product purchase.

15. The method of claim 13 wherein the user transaction is an ad conversion.

16. The method of claim 1 wherein the data is related to a usage history.

17. The method of claim 16 wherein the usage history is a browse history.

18. The method of claim 16 wherein the usage history is an ad conversion history.

19. The method of claim 16 wherein the usage history is wireless carrier data.

20. The method of claim 1 wherein the data is related to a location.

21. The method of claim 20 wherein the location is a location history.

22. The method of claim 20 wherein the location is a previous location.

23. The method of claim 20 wherein the location is a current location.

24. The method of claim 1 wherein the user browse behavior profile is indexed according to a relevancy.

25. The method of claim 24 wherein the relevancy relates to a search vertical.