INTEGRATING SUBSCRIPTION CONTENT INTO MOBILE SEARCH RESULTS

• US 20080214155A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 11/01/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/929,272
• Publication Number:
  US 20080214155A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

In embodiments, the present invention provides a method and system for receiving a search query from a mobile communication facility and presenting search results to the mobile communication facility wherein the search results include non-subscription content and content to which a user is subscribed, wherein an indication that the user is subscribed is contained in the mobile subscriber characteristics database associated with the mobile communication facility.

Claims

1. A method comprising:

receiving a search query from a mobile communication facility; and

presenting search results to the mobile communication facility wherein the search results include non-subscription content and subscription content to which a user is subscribed, wherein an indication that the user is subscribed is contained in the mobile subscriber characteristics database associated with the mobile communication facility.

2. The method of claim 1 wherein the subscription content is a text.

3. The method of claim 1 wherein the subscription content is an image.

4. The method of claim 1 wherein the subscription content is an audio file.

5. The method of claim 1 wherein the subscription content is a video.

6. The method of claim 1 wherein the subscription content is an RSS feed.

7. The method of claim 1 wherein the subscription content presented to a phone is selected based at least in part on a compatibility to a mobile communication facility device characteristic.

8. The method of claim 1 wherein the non-subscription content presented to a phone is selected based at least in part on a relevancy to a mobile subscriber characteristic.

9. The method of claim 8 wherein the mobile subscriber characteristic is a demographic.

10. The method of claim 1 wherein the non-subscription content presented to a phone is selected based at least in part on a relevancy to a user transaction.

11. The method of claim 10 wherein the user transaction is an online product purchase.

12. The method of claim 1 wherein the non-subscription content presented to a phone is selected based at least in part on a relevancy to a usage history.

13. The method of claim 12 wherein the usage history is a browse history.

14. The method of claim 1 wherein the non-subscription content presented to a phone is selected based at least in part on a relevancy to the content to which the user is subscribed.

15. The method of claim 14 wherein the relevancy is based at least in part on contextual information related to the content to which a user is subscribed.

16. The method of claim 15 wherein the contextual information is a link structure.

17. The method of claim 15 wherein the contextual information is a inbound link.

18. The method of claim 15 wherein the contextual information is a outbound link.

19. The method of claim 15 wherein the contextual information is a text.

20. The method of claim 15 wherein the contextual information is a keyword.

21. The method of claim 15 wherein the contextual information is a meta data.

22. A method comprising:

receiving a search query from a mobile communication facility; and

presenting search results to the mobile communication facility wherein the search results include non-subscription content and content to with a user is offered a subscription.

23. The method of claim 22 wherein the subscription offer is presented to the user as a link.

24. The method of claim 23 wherein clicking on the link initiates a phone call to a subscription fulfillment center.

25. The method of claim 23 wherein clicking on the link connects the user to a subscription order form.