MOBILE DYNAMIC ADVERTISEMENT CREATION AND PLACEMENT

• US 20080214156A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,195,133 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel

Abstract

In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, receiving a business rule relating to handling a mobile content type, dynamically creating a content based at least in part on an association of the navigation request, the indicator input and the business rule, and presenting the dynamically created content to the mobile communication facility.

Claims

1. A method comprising:

receiving a navigation request from a mobile communication facility;

receiving an indicator input;

receiving a business rule relating to handling a mobile content type;

dynamically creating a content based at least in part on an association of the navigation request, the indicator input and the business rule; and

presenting the dynamically created content to the mobile communication facility.

2. The method of claim 1 wherein the navigation request is a search query.

3. The method of claim 1 wherein the navigation request is a domain name entry.

4. The method of claim 1 wherein the navigation request is a web browser action.

5. The method of claim 1 wherein the navigation request is a menu selection.

6. The method of claim 1 wherein the navigation request is implicit.

7. The method of claim 1 wherein the navigation request is a transaction.

8. The method of claim 1 wherein the navigation request is an advertisement conversion.

9. The method of claim 1 wherein the indicator input is content popularity.

10. The method of claim 1 wherein the indicator input is query popularity.

11. The method of claim 1 wherein the indicator input is an emerging query.

12. The method of claim 1 wherein the indicator input is a current mobile communication facility location.

13. The method of claim 1 wherein the indicator input is a previous mobile communication facility location.

14. The method of claim 1 wherein the indicator input is a user characteristic.

15. The method of claim 1 wherein the indicator input is an editorial work product.

16. The method of claim 1 wherein the indicator input is data provided by a wireless provider.

17. The method of claim 16 wherein the data is a transaction history.

18. The method of claim 1 wherein the indicator input is provided by data on the mobile communication facility.

19. The method of claim 18 wherein the data is location.

20. The method of claim 18 wherein the data is usage history.

21. The method of claim 1 wherein the dynamically created content is a banner advertisement.

22. The method of claim 1 wherein the dynamically created content is a text insertion.

23. The method of claim 1 wherein the business rule is related to an advertiser'"'"'s requirement.

24. The method of claim 1 wherein the business rule is related to a content provider'"'"'s requirement.

25. The method of claim 1 wherein the business rule is related to a wireless provider'"'"'s requirement.