Categorization of a Mobile User Profile Based on Browse Behavior

• US 20080214157A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 11/05/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,131,271 B2
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

In embodiments, the present invention provides a method and system for using wireless provider data to ascertain a web browser activity, recording a user'"'"'s mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities activities to determine a relationship among web browser activities, creating a category of user profile based at least in part on the analysis, associating the category of user profile with the user, and presenting a content to the mobile communication facility based at least in part on the category of user profile.

Claims

1. A method comprising:

using wireless provider data to ascertain a web browser activity;

recording a user'"'"'s mobile web browser activity performed on a mobile communication facility;

storing a plurality of mobile web browser activities relating to the user;

analyzing the plurality of mobile web browser activities to determine a relationship among web browser activities;

creating a category of user profile based at least in part on the analysis;

associating the category of user profile with the user; and

presenting a content to the mobile communication facility based at least in part on the category of user profile.

2. The method of claim 1 wherein the wireless provider data includes advertisement tag data.

3. The method of claim 1 further comprising creating a category of user profile based at least in part on an association of mobile web browser activity and a mobile subscriber characteristic.

4. The method of claim 3 wherein the mobile subscriber characteristic is a demographic.

5. The method of claim 1 further comprising creating a category of user profile based at least in part on an association of mobile web browser activity and a user transaction.

6. The method of claim 5 wherein the user transaction is an online product purchase.

7. The method of claim 5 wherein the user transaction is an ad conversion.

8. The method of claim 1 further comprising creating a category of user profile based at least in part on an association of mobile web browser activity and contextual information relating to a website.

9. The method of claim 8 wherein the contextual information is a link structure.

10. The method of claim 8 wherein the contextual information is a inbound link.

11. The method of claim 8 wherein the contextual information is a outbound link.

12. The method of claim 8 wherein the contextual information is a link.

13. The method of claim 8 wherein the contextual information is a text.

14. The method of claim 8 wherein the contextual information is a keyword.

15. The method of claim 8 wherein the contextual information is a meta data.

16. The method of claim 1 further comprising creating a category of user profile based at least in part on an association of mobile web browser activity and a usage history.

17. The method of claim 16 wherein the usage history is a browse history.

18. The method of claim 16 wherein the usage history is an ad conversion history.

19. The method of claim 16 wherein the usage history is wireless carrier data.

20. The method of claim 1 further comprising creating a category of user profile based at least in part on an association of mobile web browser activity and a location.

21. The method of claim 20 wherein the location is a location history.

22. The method of claim 20 wherein the location is a previous location.

23. The method of claim 20 wherein the location is a current location.

24. The method of claim 1 wherein the content is a sponsored content.

25. The method of claim 1 wherein the content is an advertisement.