REALTIME SURVEYING WITHIN MOBILE SPONSORED CONTENT
First Claim
Patent Images
1. A method comprising:
- associating a survey question with an interactive sponsored content;
selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility;
presenting the interactive sponsored content to the mobile communication facility;
receiving a response to the survey question from the mobile communication facility;
analyzing a plurality of user responses to the survey question; and
presenting a survey analytic to the mobile communication facility based at least in part on the analysis.
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Abstract
In embodiments, the present invention provides a method and system for associating a survey question with an interactive sponsored content, selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility, presenting the interactive sponsored content to the mobile communication facility, receiving a response to the survey question from the mobile communication facility, analyzing a plurality of user responses to the survey question, and presenting a survey analytic to the mobile communication facility based at least in part on the analysis.
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Citations
25 Claims
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1. A method comprising:
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associating a survey question with an interactive sponsored content; selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility; presenting the interactive sponsored content to the mobile communication facility; receiving a response to the survey question from the mobile communication facility; analyzing a plurality of user responses to the survey question; and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. - View Dependent Claims (2, 3, 4)
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5. A method comprising:
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associating a survey question with an interactive sponsored content; selecting the interactive sponsored content based at least in part on a user transaction associated with a mobile communication facility; presenting the interactive sponsored content to the mobile communication facility; receiving a response to the survey question from the mobile communication facility; analyzing a plurality of user responses to the survey question; and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. - View Dependent Claims (6, 7)
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8. A method comprising:
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associating a survey question with an interactive sponsored content; selecting the interactive sponsored content based at least in part on a usage history associated with a mobile communication facility; presenting the interactive sponsored content to the mobile communication facility; receiving a response to the survey question from the mobile communication facility; analyzing a plurality of user responses to the survey question; and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. - View Dependent Claims (9, 10)
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11. A method comprising:
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associating a survey question with an interactive sponsored content; selecting the interactive sponsored content based at least in part on a location associated with a mobile communication facility; presenting the interactive sponsored content to the mobile communication facility; receiving a response to the survey question from the mobile communication facility; analyzing a plurality of user responses to the survey question; and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A method comprising:
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associating a survey question with an interactive sponsored content; selecting the interactive sponsored content based at least in part on contextual information that is associated with a website; presenting the interactive sponsored content to a mobile communication facility; receiving a response to the survey question from the mobile communication facility; analyzing a plurality of user responses to the survey question; and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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Specification