IN-GAME ADVERTISEMENTS

• US 20080214301A1
• Filed: 11/30/2007
• Published: 09/04/2008
• Est. Priority Date: 03/02/2007
• Status: Abandoned Application

• Current Assignee: WildTangent Incorporated (Samarion SE)
• Original Assignee: WildTangent Incorporated (Samarion SE)
• Inventors: Sandige, Michael, Hinger, Gary W.
• Application Number:
  US11/948,497
• Publication Number:
  US 20080214301A1
• Time in Patent Office: Days
• US Class Current: 463/31
• CPC Class Codes: A63F 13/10 Control of the course of the game, e.g. start, progess, end
• CPC Class Codes: A63F 13/45 Controlling the progress of the video game
• CPC Class Codes: A63F 13/48 Starting a game, e.g. activating a game device or waiting for other players to join a multiplayer session
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/201 Playing authorisation given at platform level
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/5513 involving billing
• CPC Class Codes: A63F 2300/63 for controlling the execution of the game in time
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems

Abstract

Methods, apparatuses, and systems for executing an interactive executable in a production mode. The executable is configured to interact with an end user of the interactive executable. Executing the interactive executable results in a plurality of production interactive execution states of the interactive executable. A watcher module detects a sequence of one or more production interactive execution states and renders a message unassociated with the interactive executable. In embodiments, the interactive executable is a computer-implemented game, and the message is an advertisement.

Claims

1. A method comprising:

executing, by a computing device, an interactive executable in a production mode, said interactive executable configured to interact with an end user of the interactive executable, said executing resulting in a plurality of production interactive execution states of the interactive executable;

detecting, by a watcher module, a sequence of one or more production interactive execution states; and

on detection of the sequence of one or more production interactive execution states, rendering a message unassociated with the interactive executable.

2. The method of claim 1 further comprising suspending the executing by the watcher module during said rendering and seamlessly resuming the executing by the watcher module on completion of said rendering.

3. The method of claim 2 wherein the suspending includes one of:

suspending one or more active execution threads of the executable, sending a pause command to the executable, or instructing the executable to hide a window of the executable.

4. The method of claim 1 wherein the message is an advertisement.

5. The method of claim 1 wherein the sequence comprises a plurality of production interactive executable states.

6. The method of claim 1 wherein the interactive executable is a computer-implemented game and the sequence of one or more production interactive states includes one or more of a game level has ended, a game level has begun, a game instance has begun, a game instance has ended, a game instance has paused, a high scores table is viewed, a game setting has been changed, and a help screen has been accessed.

7. The method of claim 1 wherein the sequence of one or more production interactive states includes one or more of a file access pattern, a memory access pattern, a memory access location, an operating system call, a call to graphics driver, a system message, an operating system message, or an elapsed time of execution.

8. The method of claim 1 wherein the sequence of one or more production interactive states includes a unique predefined message originated by the executable.

9. The method of claim 1 wherein the sequence of one or more production interactive states includes an image stored in video memory of the computing device and the detecting includes comparing the image stored in a video memory with a signature image.

10. The method of claim 9 wherein all or a portion of the image stored in video memory is an exact match of the image fragment.

11. The method of claim 9 wherein the comparing includes comparing a fragment of the signature image with a corresponding fragment of the image stored in video memory.

12. The method of claim 9 wherein the comparing further includes comparing a small-sized fragment of the signature image with a corresponding small-sized fragment of the image stored in video memory and, upon a successful match, comparing a larger-sized fragment of the signature image with a corresponding larger-sized fragment of the image stored in video memory, the larger-sized fragments larger than the small-sized fragments.

13. The method of claim 1 wherein the sequence includes an image stored in a video memory of the computing device and the detecting comprises matching a hash value of the image stored in the video memory with a signature hash value.

14. The method of claim 1 wherein the watcher module resides on a second computing device and the method further comprises sending, by the computing device, the one or more production interactive executable states to the second computing device.

15. The method of claim 1 wherein the executable comprises the watcher module.

16. An apparatus comprising:

a processor; and

a plurality of programming instructions configured to program the processor to;

execute an interactive executable in a production mode, said interactive executable configured to interact with an end user of the interactive executable, said interactive executable configured to result in a plurality of production interactive execution states of the interactive executable when executed;

detect a sequence of one or more production interactive execution states; and

upon a detection of the sequence of one or more production interactive execution states, render a message unassociated with the interactive executable.

17. The apparatus of claim 16 wherein the plurality of programming instructions are further configured to:

program the processor to suspend an execution of the interactive executable while the message is rendered; and

seamlessly resume the execution by the watcher module on completion of said rendering.

18. The apparatus of claim 16 wherein the executable is a computer-implemented game and the sequence of one or more production interactive states includes one or more of a game level has ended, a game level has begun, a game instance has begun, a game instance has ended, a game instance has paused, a high scores table is viewed, a game setting has been changed, and a help screen has been accessed.

19. The apparatus of claim 16 wherein the sequence of one or more production interactive states includes one or more of a file access pattern, a memory access pattern, a memory access location, an operating system call, a call to graphics driver, a system message, an operating system message, or an elapsed time of execution.

20. The apparatus of claim 16 further comprising a video memory and wherein the sequence of one or more production interactive states includes an image stored in the video memory and the plurality of programming instructions configured to program the processor to detect a sequence of one or more production interactive execution states further is further configured to program the apparatus to compare the image stored in a video memory with a signature image.

21. The apparatus of claim 16 further comprising a video memory and wherein the sequence includes an image stored in the video memory and the plurality of programming instructions configured to program the processor to detect a sequence of one or more production interactive execution states further is further configured to program the processor to compare a hash value of the image stored in the video memory with a signature hash value.

22. An apparatus comprising:

one or more processors;

a plurality of programming instructions configured to program the processor to;

receive, from a computing device, an interactive executable executed in a production mode on the computing device and configured to interact with an end user, a plurality of production interactive execution states of the interactive executable;

detect a sequence of one or more production interactive execution states; and

upon a detection of the sequence of one or more production interactive execution states, cause a message to be rendered on a display of the computing device, the message unassociated with the interactive executable.

23. The apparatus of claim 22 wherein the computing device further comprises video memory and wherein the sequence of one or more production interactive states includes an image stored in the video memory and the plurality of programming instructions configured to program the processor to detect a sequence of one or more production interactive execution states is further configured to program the apparatus to compare the image stored in a video memory with a signature image.

24. The apparatus of claim 22 wherein the computing device further comprises a video memory and wherein the sequence includes a hash value of an image stored in the video memory and the plurality of programming instructions configured to program the processor to detect a sequence of one or more production interactive execution states further is further configured to program the processor to compare a hash value of the image stored in the video memory with a signature hash value.

25. The apparatus of claim 22 wherein the interactive executable is a computer-implemented game and the sequence of one or more production interactive states includes one or more of a game level has ended, a game level has begun, a game instance has begun, a game instance has ended, a game instance has paused, a high scores table is viewed, a game setting has been changed, and a help screen has been accessed.