Apparatus and Method for Objectively Determining Human Response to Media
First Claim
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43. A method for objectively determining a response of a user to at least one event in media experienced by the user, comprising:
- detecting brainwaves in the user'"'"'s brain while the user experiences the event and generating a brainwave signal in response thereto which is related to an intensity of the brain wave during the event;
detecting heart beats of the user'"'"'s heart while the user experiences the event and generating a heart rate signal which is related to the heart rate of the user during the event; and
using the brainwave signal and the heart rate signal to produce an emotional response signal that is related to an emotional response of the user to the event.
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Abstract
An exemplary embodiment providing one or more improvements includes a media analysis apparatus and method in which human mental response to media is objectively determined.
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Citations
63 Claims
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43. A method for objectively determining a response of a user to at least one event in media experienced by the user, comprising:
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detecting brainwaves in the user'"'"'s brain while the user experiences the event and generating a brainwave signal in response thereto which is related to an intensity of the brain wave during the event; detecting heart beats of the user'"'"'s heart while the user experiences the event and generating a heart rate signal which is related to the heart rate of the user during the event; and using the brainwave signal and the heart rate signal to produce an emotional response signal that is related to an emotional response of the user to the event. - View Dependent Claims (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 44, 45, 46)
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45-1. A method as defined in claim 43 wherein the brainwave signal is based at least partially on a sum of energies in first and second bands of brainwaves in the user'"'"'s brain.
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46-2. A method as defined in claim 43 wherein amplitude of the emotional response signal increases when the user is more engaged in the event and decreases when the user is less engaged in the event.
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47. A method for objectively determining a response of a user to an event in media, comprising:
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detecting amounts of electrical energy in certain frequency bandwidths in the brain of the user; and determining the response of the user based at least partially on the detected amounts of electrical energy. - View Dependent Claims (48, 49, 50, 51, 52, 53)
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54. A method of objectively determining a response of a user to an event in media, comprising:
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detecting a physical orientation of the head of the user while the user experiences the event; and determining a reaction of the user to the event based at least in part on the detected orientation of the user'"'"'s head. - View Dependent Claims (55, 56)
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57. A method for objectively determining a response of a user to an event in media, comprising:
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detecting a level of oxygen in blood of the user; and determining a reaction of the user to the event based on the detected level of oxygen. - View Dependent Claims (58, 59, 60, 61, 62, 63)
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Specification