Determining a location based advertising campaign

• US 20080215290A1
• Filed: 03/01/2007
• Published: 09/04/2008
• Est. Priority Date: 03/01/2007
• Status: Abandoned Application

• Current Assignee: SeeSaw Networks, Inc.
• Original Assignee: SeeSaw Networks, Inc.
• Inventors: Zweben, Monte, Davis, Eugene, Hines, Scott
• Application Number:
  US11/713,538
• Publication Number:
  US 20080215290A1
• Time in Patent Office: Days
• US Class Current: 702/179
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of determining a location based advertising campaign is disclosed. A specification of location based advertising campaign characteristics is received. Available spots in an advertising supply are scored based on the specification. Selected spots are automatically determined from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots. A description of the location based advertising campaign for displaying the selected spots is outputted.

Claims

1. A system for determining a location based advertising campaign, including:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

receive a specification of the location based advertising campaign characteristics;

score available spots in an advertising supply based on the specification;

automatically determine selected spots from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots; and

output a description of the location based advertising campaign for displaying the selected spots.

2. A system as recited in claim 1 wherein a spot includes a location and timing of a venue.

3. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of net impressions.

4. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of net impressions, wherein net impressions are determined by a traffic number multiplied by an awareness factor.

5. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include categories.

6. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of categories, wherein categories include hierarchical associations or keyword associations.

7. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of geographic location.

8. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of geographic location, wherein geographic location is specified as one of an address, a radius from a set of known locations, a latitude and longitude pair, a DMA, or a CSA.

9. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of venues.

10. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of venues, wherein venues include demographics and placement.

11. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of venues, wherein venues include demographics and placement, wherein demographics include age, gender, income and ethnicity.

12. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of venues, wherein venues include audio requirements.

13. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of timing.

14. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of timing, wherein timing includes availability of allocated time on the loop.

15. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of timing, wherein timing includes specified advertisement length.

16. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of distribution.

17. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of distribution, wherein distribution includes geographic distribution.

18. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of distribution, wherein distribution includes category distribution.

19. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of distribution, wherein distribution includes campaign week distribution.

20. A system as recited in claim 1 wherein the specification of location based advertising campaign characteristics include a specification of distribution, wherein distribution includes campaign week distribution, wherein campaign week distribution includes an even distribution, a front-end distribution, or a back-end distribution.

21. A system as recited in claim 1 wherein the scoring includes being multiplied by a priority weighting.

22. A system as recited in claim 1 wherein the advertising budget is specified in financial costs.

23. A system as recited in claim 1 wherein the advertising budget is specified in financial costs, maximum CPM.

24. A system as recited in claim 1 wherein the advertising budget is specified in impressions.

25. A system as recited in claim 1 wherein the processor is further configured to reserve the location based advertising campaign for a reservation period.

26. A system as recited in claim 1 wherein the processor is further configured to book the location based advertising campaign.

27. A method of determining a location based advertising campaign, including

receiving a specification of location based advertising campaign characteristics;

scoring available spots in an advertising supply based on the specification;

automatically determining selected spots from among the available spots in physical locations to include in the location based advertising campaign, based on an advertising budget and the scoring of the available spots; and

outputting a description of the location based advertising campaign for displaying the selected spots.

28. A method as recited in claim 27 wherein a spot includes a location and timing of a venue.

29. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of net impressions.

30. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of net impressions, wherein net impressions are determined by a traffic number multiplied by an awareness factor.

31. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include categories.

32. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of geographic location.

33. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of venues.

34. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of timing.

35. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of distribution.

36. A method as recited in claim 27 wherein the specification of location based advertising campaign characteristics include a specification of distribution, wherein distribution includes campaign week distribution, wherein campaign week distribution includes an even distribution, a front-end distribution, or a back-end distribution.

37. A method as recited in claim 27 wherein the advertising budget is specified in financial costs.

38. A method as recited in claim 27 wherein the advertising budget is specified in impressions.