Mobile advertising

• US 20080215415A1
• Filed: 12/06/2007
• Published: 09/04/2008
• Est. Priority Date: 12/07/2006
• Status: Abandoned Application

• Current Assignee: Paul Willms
• Original Assignee: Paul Willms
• Inventors: Willms, Paul
• Application Number:
  US11/999,816
• Publication Number:
  US 20080215415A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 10/06375 Prediction of business process outcome or impact based on a proposed change
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A system for displaying a mobile advertisement is provided. The system includes a mobile carrier for transporting cargo in a geographical region. A control signal receiver is coupled with the mobile carrier, wherein the control signal receiver receives a control signal used to communicate data related to the mobile advertisement. In addition, a display panel is coupled with the mobile carrier, wherein the display panel displays the mobile advertisement in the geographical region based on the control signal.

Claims

1. A system for displaying a mobile advertisement, said system comprising:

a mobile carrier for transporting cargo in a geographical region;

a control signal receiver coupled with said mobile carrier, said control signal receiver receiving a control signal used to communicate data related to said mobile advertisement; and

a display panel coupled with said mobile carrier, said display panel displaying said mobile advertisement in said geographical region based on said control signal.

2. The system of claim 1, further comprising:

a rack assembly coupled with said mobile carrier; and

a printer head moveably coupled with said rack assembly, said printer head moving about said rack assembly and printing said advertisement on said display panel in response to said control signal.

3. The system of claim 1 wherein said display panel is an electronic display panel configured to update said advertisement in response to a change in said control signal.

4. The system of claim 1 wherein said mobile carrier has a first corrugated surface, and wherein said display panel has a second corrugated surface configured to couple with said first corrugated surface.

5. The system of claim 1 wherein said control signal receiver is a wireless transceiver for wirelessly receiving said control signal.

6. The system of claim 5, further comprising:

a position determination device that obtains real time position coordinates of said mobile carrier and wirelessly transmits said real-time position coordinates to a tracking station.

7. A method of targeted advertising, said method comprising:

utilizing a mobile unit to present an advertisement in a geographical region;

tracking a first movement of said mobile unit in said geographical region;

evaluating a viewability of said advertisement in said geographical region based on said tracking;

coordinating a second movement of said mobile unit based on said evaluating; and

increasing said viewability of said advertisement in said geographical region based on said coordinating.

8. The method of claim 7, further comprising:

determining real-time position coordinates of said mobile unit using a position determination device; and

calculating said first movement of said mobile unit using said real-time position coordinates.

9. The method of claim 7, further comprising:

generating an advertising revenue based on said viewability; and

increasing said advertising revenue based on said increasing of said viewability.

10. The method of claim 7, further comprising:

identifying an event of interest in said geographical region; and

dynamically changing a route of said mobile unit in said geographical region in response to said event of interest.

11. The method of claim 7, further comprising:

estimating an effectiveness of said advertisement on a human population of said geographical region; and

dynamically changing said advertisement in response to said effectiveness.

12. The method of claim 7, further comprising:

estimating a revenue stream originating from sales in said geographical region, said sales pertaining to an advertised matter in said advertisement; and

dynamically changing said advertisement in response to said revenue stream.

13. The method of claim 7 wherein said utilizing said mobile unit to present said advertisement in said geographical region further comprises:

utilizing said mobile unit to present said advertisement in said geographical region, said mobile unit being a mobile carrier that transports cargo in said geographical region.

14. The method of claim 13, further comprising:

selecting said advertisement based on said advertisement advertising a subject matter associated with said cargo.

15. The method of claim 13, further comprising:

selecting said advertisement based on said advertisement being indicative of a vendor of a subject matter associated with said cargo.

16. A method of targeted advertising, said method comprising:

utilizing a mobile advertising device to present a first advertisement in a geographical region;

tracking a movement of said mobile advertising device in said geographical region;

identifying a target audience of said mobile advertising device based on said tracking;

evaluating an effectiveness of said mobile advertising device on said target audience; and

utilizing said mobile advertising device to present a second advertisement based on said evaluating such that said effectiveness is increased.

17. The method of claim 16, further comprising:

generating an advertising revenue based on said effectiveness; and

increasing said advertising revenue in response to said effectiveness being increased.

18. The method of claim 17, further comprising:

identifying a first context associated with said first advertisement; and

estimating said effectiveness based on said first context.

19. The method of claim 17, further comprising:

evaluating said first context based on a criterion associated with a majority of members of said target audience, said criterion being selected from a group of criteria consisting of religion, language, ethnicity, age, income, gender, ownership status, marital status, fertility, mortality, mobility and migration.

20. The method of claim 17, further comprising:

evaluating said first context based on a criterion associated with said geographical region, said criterion being selected from a group of criteria consisting of weather, season, time of day, country, population, traffic patterns and consumer statistics.

21. The method of claim 17, further comprising:

identifying a second context that is different than said first context; and

selecting said second advertisement based on said second advertisement being associated with said second context.

22. A method of generating advertisement revenue, said method comprising:

selecting a geographical region based on a human population associated with said geographical region;

selecting a route within said geographical region based on a concentration of said human population within said geographical region;

identifying a mobile unit configured to travel along said route;

presenting said advertisement on a visible portion of said mobile unit;

moving said mobile unit along said route;

estimating a viewabilty of said advertisement based on said route; and

generating said advertisement revenue based on said estimating.

23. The method of claim 22, further comprising:

estimating an effectiveness of said advertisement in said TGR.

24. The method of claim 23, further comprising:

changing said advertisement based on said estimating of said effectiveness;

increasing said viewability based on said changing; and

increasing said advertisement revenue based on said increased viewability.

25. The method of claim 23, further comprising:

adjusting said route based on said estimating of said effectiveness;

increasing said viewability based on said adjusting; and

increasing said advertisement revenue based on said increasing of said viewability.