SEARCHABLE INTERACTIVE INTERNET ADVERTISEMENTS

• US 20080215416A1
• Filed: 01/31/2008
• Published: 09/04/2008
• Est. Priority Date: 01/31/2007
• Status: Abandoned Application

• Current Assignee: Collarity Incorporated
• Original Assignee: Collarity Incorporated
• Inventors: Ismalon, Emil
• Application Number:
  US12/023,564
• Publication Number:
  US 20080215416A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A computer-implemented method is provided, including presenting, to first users that visit one or more first websites, an interactive advertisement that includes search functionality for searching a second website different from the first websites. Respective first search queries, each of which consists of one or more first query terms, are received from the first users, via a search field of the search functionality. Respective first search result listings are presented to the first users, each of which first search results includes first search results associated with respective search result documents of the second website. An advertisement profile is constructed for the advertisement that represents interactions between the first users and a plurality of the first search results. The advertisement is presented to a second user that visits one of the first websites, and the search functionality is configured responsively to the advertisement profile. Other embodiments are also described.

Claims

1. A computer-implemented method comprising:

presenting, to first users that visit one or more first websites, an interactive advertisement that includes search functionality for searching a second website different from the first websites;

receiving from the first users, via a search field of the search functionality, respective first search queries, each of which consists of one or more first query terms;

presenting to the first users respective first search result listings, each of which includes first search results associated with respective search result documents of the second website;

constructing an advertisement profile for the advertisement that represents interactions between the first users and a plurality of the first search results;

presenting the advertisement to a second user that visits one of the first websites; and

configuring the search functionality responsively to the advertisement profile.

2. The method according to claim 1, wherein constructing the advertisement profile comprises:

responsively to the interactions, defining a plurality of communities, each of which includes some of the first users;

generating respective community profiles for the communities and storing the community profiles in the advertisement profile;

receiving a profile of the second user; and

upon finding that the profile of the second user correlates with one of the community profiles, configuring search functionality using the community profile.

3. The method according to claim 1, wherein the advertisement profile includes an advertisement association graph (AAG) that includes at least a portion of the first query terms as vertices.

4. The method according to claim 3, wherein constructing the advertisement profile comprises including as one of the vertices a term included in a user profile of one of the first users, which term was not included in the respective one of the first search queries.

5. The method according to claim 1, wherein configuring the search functionality comprises:

receiving from the second user a second search query, via the search field;

responsively to the second search query, generating a second search result listing including documents of the second website;

ranking at least a portion of the second search result listing responsively to a comparison of the advertisement profile and at least a portion of the documents of the second search result listing; and

presenting at least a portion of the ranked second search result listing to the second user in the advertisement.

7. The method according to claim 1, wherein configuring the search functionality comprises:

receiving from the second user a second search query, via the search field;

responsively to the second search query, selecting at least one of the first query terms for inclusion in a set of refinement terms, responsively to a level of association in the advertisement profile of the first query term with the second query terms;

presenting the set of refinement terms to the second user in the advertisement;

responsively to a selection of one of the refinement terms by the second user, adding the selected refinement term to the second search query to generate a third search query; and

presenting, to the second user in the advertisement, a second search result listing responsively to the third search query.

6. (canceled)

8. (canceled)

9. A computer-implemented method comprising:

presenting an interactive advertisement to a plurality of first users that visit one or more first websites, which advertisement includes a search field for searching a second website different from the first websites;

during searches performed by the first users, receiving from the first users respective search queries via the search field;

presenting to the first users respective search result listings;

constructing an advertisement profile for the advertisement that represents interactions between the first users and the advertisement during the searches;

analyzing content of at least one webpage of a third website different from the second website, to generate a set of one or more webpage keywords characterizing the webpage;

determining a level of relevance of the interactive advertisement to the webpage by performing a comparison of the webpage keywords and the advertisement profile; and

presenting the advertisement to a second user that visits the third website, responsively to the level of relevance.

10. The method according to claim 9, wherein each of the search queries consists of one or more query terms, and wherein constructing the advertisement profile comprises including at least a portion of the query terms in the advertisement profile.

13. The method according to claim 9, wherein each of the search queries includes one or more query terms, wherein the advertisement profile comprises an advertisement association graph (AAG), and wherein constructing the advertisement profile comprises including at least a portion of the query terms as vertices of the AAG.

11. -12. (canceled)

14. A computer-implemented method comprising:

receiving, via a network, a request from a user to access a webpage of a first website;

examining a referrer URL to determine whether the user was referred to the webpage from a search engine;

upon finding that the user was referred, extracting from the referrer URL a first search query entered by the user into the search engine;

presenting to the user an interactive advertisement that includes a search field for searching a second website different from the first website;

populating the search field with a default second search query determined responsively to the first search query;

upon receiving an indication from the user to perform a search using the default second search query, generating search results by performing a search of the second website using the default second search query; and

presenting at least a portion of the search results to the user in the interactive advertisement.

15. A computer-implemented method comprising:

presenting, to a user visiting a first website, an interactive advertisement that includes a search field for searching a second website different from the first website;

receiving a search query from the user via the search field;

generating a first set of search results by performing a search of the second website using the search query;

upon finding that a relevancy of the first set of search results to the search query does not exceed a threshold relevancy, generating a second set of search results by performing, using the search query, a search of a third website different from the first and second websites; and

presenting at least a portion of the second set of search results in the interactive advertisement.

16. A computer-implemented method comprising:

observing first interactions of a plurality of first users with a first website;

responsively to the first interactions, defining a plurality of communities, each of which includes some of the first users;

generating respective community profiles for the communities;

presenting, to a second user different from the first users, an interactive advertisement that advertises the first website, when the second user visits a second website different from the first website;

receiving a profile of the second user; and

upon finding that the profile of the second user correlates with one of the community profiles, configuring an interactive element of the interactive advertisement using the community profile.

17. The method according to claim 16, wherein the first interactions include searches performed by the first users including respective search queries having query terms, and wherein generating the community profiles comprises including at least a portion of the query terms in the community profiles.

18. The method according to claim 17, wherein the community profiles include respective community association graphs, each of which includes some of the query terms as vertices.

19. The method according to claim 16, wherein the interactive element comprises search functionality of the interactive advertisement.

20. The method according to claim 16, wherein receiving the profile of the second user comprises deriving the profile at least in part from search terms included in a referrer URL of a request received from the second user to access the second website.

21. The method according to claim 16, wherein receiving the profile of the second user comprises including terms from previous searches conducted by the second user.

22. A computer-implemented method comprising:

generating a profile for an internet advertisement;

receiving, via a network, at least one request from at least one first user to access a webpage;

examining a referrer URL of the request to determine whether the first user was referred to the webpage from a search engine;

upon finding that the first user was referred, extracting from the referrer URL a search query entered by the first user into the search engine;

generating a set of one or more webpage keywords characterizing the webpage, which set includes one or more terms of the search query extracted from the referrer URL;

determining a level of relevance of the advertisement to the webpage by performing a comparison of the webpage keywords and the advertisement profile; and

presenting the advertisement to a second user that visits the webpage, responsively to the level of relevance.

23. A computer-implemented method comprising:

presenting to a user an advertisement that advertises a first website, when the user visits a second website different from the first website, the advertisement including at least one navigation element directed to the first website;

receiving a profile of the user; and

upon the user activating the navigation element, selecting one of a plurality of webpages of the first website responsively to the profile of the user, and presenting the selected webpage to the user.

24. The method according to claim 23, wherein selecting comprises:

calculating a correlation between the profile of the user and a profile of the first website;

responsively to the correlation, determining subject matter of the first website that may be of interest to the user; and

selecting the one of the plurality of webpages because it includes at least some of the subject matter.

25. The method according to claim 23, wherein selecting comprises:

generating one or more terms that are correlated between the profile of the user and a profile of the first website;

performing a search of the first website using the one or more terms as a query; and

selecting the one of the plurality of webpages because it is a high-ranking result of the search.

26. The method according to claim 23, wherein the user includes a first user, and wherein selecting comprises:

observing interactions with the first website of a plurality of second users different from the first user;

responsively to the interactions, defining a plurality of communities, each of which includes some of the second users;

generating respective community profiles for the communities;

finding with which of the community profiles the profile of the first user most highly correlates; and

selecting the one of the plurality of webpages because it includes subject matter reflected in the most highly correlated of the community profiles.

27. The method according to claim 23, wherein receiving the profile of the user comprises deriving the profile at least in part from search terms included in a referrer URL of a request received from the user to access the second website.

28. The method according to claim 23, wherein receiving the profile of the user comprises including terms from previous searches conducted by the user.

29. A computer-implemented method comprising:

receiving, from first users performing searches on a first website, a plurality of search queries, each of which comprises one or more query terms;

constructing at least one association graph that includes at least a portion of the query terms as vertices;

presenting, to a second user different from the first users, an interactive advertisement that advertises the first website, when the second user visits a second website different from the first website; and

using the association graph, configuring search functionality of the interactive advertisement for searching the first website.

30. -36. (canceled)

37. Apparatus comprising:

an interface; and

a processor, which is configured to present, via the interface, to first users that visit one or more first websites, an interactive advertisement that includes search functionality for searching a second website different from the first websites;

receive from the first users, via a search field of the search functionality, respective first search queries, each of which consists of one or more first query terms;

present to the first users respective first search result listings, each of which includes first search results associated with respective search result documents of the second website;

construct an advertisement profile for the advertisement that represents interactions between the first users and a plurality of the first search results;

present the advertisement to a second user that visits one of the first websites; and

configure the search functionality responsively to the advertisement profile.

38. -50. (canceled)

51. A computer software product comprising a tangible computer-readable medium in which program instructions are stored, which instructions, when read by a computer, cause the computer to present to first users that visit one or more first websites, an interactive advertisement that includes search functionality for searching a second website different from the first websites;

receive from the first users, via a search field of the search functionality, respective first search queries, each of which consists of one or more first query terms;

present to the first users respective first search result listings, each of which includes first search results associated with respective search result documents of the second website;

construct an advertisement profile for the advertisement that represents interactions between the first users and a plurality of the first search results;

present the advertisement to a second user that visits one of the first websites; and

configure the search functionality responsively to the advertisement profile.

52. -58. (canceled)