Mass Comparative Analysis of Advertising

• US 20080215417A1
• Filed: 02/26/2008
• Published: 09/04/2008
• Est. Priority Date: 02/26/2007
• Status: Abandoned Application

• Current Assignee: Hello-Hello Incorporated
• Original Assignee: Hello-Hello Incorporated
• Inventors: Young, Charles
• Application Number:
  US12/037,801
• Publication Number:
  US 20080215417A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0243 Comparative campaigns

Abstract

Method for rapidly providing analysis data on currently running advertisements. The user can determine which aspects of its or a competitor'"'"'s recent advertisements are successful, and use that information for purposes such as creating future advertisements.

Claims

1. A method for analyzing and comparing advertisements, the method comprising the steps of:

obtaining a plurality of advertisements which are currently being displayed;

selecting portions of each advertisement;

automatically generating a survey comprising the portions of a particular advertisement and questions regarding the portions and the advertisement;

electronically sending the survey to a plurality of viewers;

automatically analyzing responses from the viewers;

correlating appropriate responses with each portion;

creating a database of scores for each advertisement and each portion;

ranking the advertisements via a plurality of first criteria;

ranking the portions according a plurality of second criteria; and

displaying the advertisements and portions and rankings thereof on a plurality of internet web pages.

2. The method of claim 1 wherein the portions are selected from the group consisting of video frames, portions of a print advertisement, and phrases.

3. The method of claim 1 wherein the analyzing step comprises generating one or more graphs selected from the group consisting of Flow of Attention, Flow of Meaning, and Flow of Emotion.

4. The method of claim 1 further comprising the step of providing one or more reasons used to derive each ranking.

5. The method of claim 1 wherein the method is completed in less than about two weeks from a release date of an advertisement.

6. The method of claim 5 wherein the method is completed in less than about forty-eight hours from the release date.

7. The method of claim 1 wherein the database is limited by one or more criteria selected from the group consisting of advertisement date, advertiser, sample definition, ranking criteria, and brand values.

8. The method of claim 1 wherein the advertisements are sortable according to any of the first criteria.

9. The method of claim 1 wherein the portions are sortable according to any of the second criteria.

10. The method of claim 1 wherein the criteria are customized for each industry area.

11. The method of claim 1 wherein the first criteria are the same as the second criteria.

12. The method of claim 1 wherein the displaying step comprises displaying criteria for more than one advertisement on a single web page.

13. The method of claim 1 wherein the displaying step comprises displaying criteria for more than one portion of a particular advertisement on a single web page.

14. The method of claim 1 wherein the displaying step comprises displaying criteria for one portion each of a plurality of advertisements on a single web page.

15. A method of creating an advertising campaign comprising analyzing advertisements using the method of claim 1.

16. The method of claim 15 further comprising the step of analyzing highly ranked portions of the advertisements.