Distributing a location based advertising campaign

• US 20080215421A1
• Filed: 03/01/2007
• Published: 09/04/2008
• Est. Priority Date: 03/01/2007
• Status: Abandoned Application

• Current Assignee: SeeSaw Networks, Inc.
• Original Assignee: SeeSaw Networks, Inc.
• Inventors: Zweben, Monte, Davis, Eugene, Hines, Scott
• Application Number:
  US11/713,473
• Publication Number:
  US 20080215421A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for distributing a location based advertising campaign to a plurality of location based advertising networks is disclosed. A proposed location based advertising creative is received for approval. The proposed location based advertising creative is automatically distributed. Responses from the plurality of location based advertising networks are monitored. The proposed location based advertising creative is determined to have become an approved location based advertising creative. The approved location based advertising creative is automatically distributed to the plurality of location based advertising networks for execution of the location based advertising campaign.

Claims

1. A system for distributing a location based advertising campaign to a plurality of location based advertising networks, including:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

receive a proposed location based advertising creative for approval;

automatically distribute the proposed location based advertising creative;

monitor responses from the plurality of location based advertising networks;

determine the proposed location based advertising creative has become an approved location based advertising creative; and

automatically distribute the approved location based advertising creative to the plurality of location based advertising networks for execution of the location based advertising campaign.

2. A system as recited in claim 1, wherein the processor is further configured to submit notification of the location based advertising campaign to the plurality of location based advertising networks when the location based advertising campaign is purchased.

3. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost.

4. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost, wherein the affidavit is partially based on Proof of Play.

5. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost, wherein the affidavit includes a MTBF adjustment.

6. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost, wherein the affidavit includes an adjustment for log coverage.

7. A system as recited in claim 1, wherein the processor is further configured to analyze and compile an affidavit for campaign cost, wherein the affidavit includes a threshold for credit.

8. A system as recited in claim 1, wherein receiving location based advertising creative uses a digital network protocol.

9. A system as recited in claim 1, wherein receiving location based advertising creative uses a digital network protocol, FTP.

10. A system as recited in claim 1, wherein advertising creative is storyboard creative.

11. A system as recited in claim 1, wherein advertising creative is final creative.

12. A system as recited in claim 1, wherein advertising creative is storyboard creative and final creative.

13. A system as recited in claim 1, wherein the responses are given electronically.

14. A system as recited in claim 1, wherein the responses are given electronically, by e-mail.

15. A method for distributing a location based advertising campaign to a plurality of location based advertising networks, including:

receiving a proposed location based advertising creative for approval;

automatically distributing the proposed location based advertising creative;

monitoring responses from the plurality of location based advertising networks;

determining the proposed location based advertising creative has become an approved location based advertising creative; and

automatically distributing the approved location based advertising creative to the plurality of location based advertising networks for execution of the location based advertising campaign.

16. A method as recited in claim 15, further including submitting notification of the location based advertising campaign to the plurality of location based advertising networks when the location based advertising campaign is purchased.

17. A method as recited in claim 15, further including analyzing and compiling an affidavit for campaign cost.

18. A method as recited in claim 15, further including analyzing and compiling an affidavit for campaign cost, wherein the affidavit is partially based on Proof of Play.

19. A method as recited in claim 15, further including analyzing and compiling an affidavit for campaign cost, wherein the affidavit includes a MTBF adjustment.

20. A method as recited in claim 15, further including analyzing and compiling an affidavit for campaign cost, wherein the affidavit includes an adjustment for log coverage.

21. A method as recited in claim 15, further including analyzing and compiling an affidavit for campaign cost, wherein the affidavit includes a threshold for credit.

22. A method as recited in claim 15, wherein receiving location based advertising creative uses a digital network protocol.

23. A method as recited in claim 15, wherein receiving location based advertising creative uses a digital network protocol, FTP.

24. A method as recited in claim 15, wherein advertising creative is storyboard creative.

25. A method as recited in claim 15, wherein advertising creative is final creative.

26. A method as recited in claim 15, wherein advertising creative is storyboard creative and final creative.

27. A method as recited in claim 15, wherein the responses are given electronically.

28. A method as recited in claim 15, wherein the responses are given electronically, by e-mail.