PRODUCT INFORMATION PROVIDER SYSTEM AND METHOD

• US 20080215427A1
• Filed: 10/02/2007
• Published: 09/04/2008
• Est. Priority Date: 10/04/2006
• Status: Abandoned Application

• Current Assignee: Hitachi, Ltd.
• Original Assignee: Hitachi, Ltd.
• Inventors: Mizuno, Yoshihiro, Suzuki, Takeshi, Saito, Motonobu, Uematsu, Masafumi, KAWADA, Yohei
• Application Number:
  US11/865,866
• Publication Number:
  US 20080215427A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A shelf reader reads a product unique ID of an IC tag attached to a product on a shelf. In accordance with the reading result, a shelf terminal detects whether the product is taken out from the shelf or not, and forwards the detection result to a product information management server together with the product unique ID. In the product information management server, a related product information extraction section refers to a related product information database, and extracts any related product information including the type of the product taken out from the shelf. This related product information indicates a combination of a plurality of products that are considered preferable to purchase together. An advertisement information creation section creates advertisement information based on thus extracted related product information. The resulting advertisement information is forwarded to the shelf terminal, and then is displayed by an output section of the shelf terminal.

Claims

1. A product information provider system that offers information about a plurality of products through wireless communications with a wireless communication tag attached to each of the products and stored with an identifier assigned each of the products, the system comprising:

a reader that reads the identifiers of the products through wireless communications with the wireless communications tags attached to the products being disposed at a product space;

event detection means for detecting whether any of the products is taken out from the product space in accordance with a reading result of the reader;

related information storage means being stored with a plurality pieces of related product information each including a combination of a plurality of product types that are considered preferable to purchase together and/or advertise together;

related information extraction means for extracting, when a take-out event is detected for any of the products by the event detection means, any of the related product information stored in the related information storage means including the product types for the product;

advertisement information creation means for creating advertisement information for the product types found in the related product information extracted by the related information extraction means using previously-stored advertisement data; and

advertisement output means for outputting the advertisement information created by the advertisement information creation means.

5. The product information provider system according to claim 1, wherein

the advertisement information creation means

creates the advertisement information including shopping-floor position information about at least one of the product types found in the related product information extracted by the related information extraction means using, as the previously-stored advertisement data, data indicating a position on a shopping floor of at least one of the product types not including the product type related to the event detected by the event detection means.

6. The product information provider system according to claim 1, further comprising:

event information storage means for storing, with a correlation, the identifier of the product through with event detection by the event detection means and the related product information extracted by the related information extraction means in accordance with an event detection result for the product;

a payment reader that reads, at a time of payment, the identifier of one or more of the products whatever purchased through wireless communications with the wireless communications tag(s) attached to the product(s); and

advertisement information evaluation means for searching the identifiers stored in the event information storage means to find the identifier(s) of the product(s) read by the payment reader, extracting the related product information related to the identifier(s), comparing the product types found in the related product information and the product type of one or more of the identifiers read by the payment reader, and evaluating the advertisement information about the related product information using a predetermined evaluation technique.

7. The product information provider system according to claim 6, wherein

the predetermined evaluation technique gives a higher evaluation score when the product types found in the related product information share a larger number of the same product type of one or more of the identifiers read by the payment reader.

8. The product information provider system according to claim 6, further comprising

evaluation result storage means for storing a result of evaluating the advertisement information by the advertisement information evaluation means with a correlation to the related product information about the advertisement information, wherein

after the event detection for the product, at a time of extracting any of the related product information stored in the related information storage means including the product type of the product, when finding and extracting plurally the related product information including the product type, the related information extraction means refers to the evaluation result storage means to extract, from the plurality pieces of extracted related product information, in order of high evaluation scores, the related product information as many as the advertisement information that is previously made ready for simultaneous output by the advertisement output means.

9. The product information provider system according to claim 1, further comprising

event information storage means for storing, with a correlation, the identifier of the product for which the take-out event is detected by the event detection means, a time when the take-out event is detected for the product, and the related product information corresponding to the advertisement information forwarded with respect to the take-out event of the product, wherein

after the take-out event is detected for the product, at a time of extracting any of the related product information stored in the related information storage means including the product type of the product, when finding and extracting plurally the related product information including the product type, within a time back by a predetermined length of time after when the take-out event is detected, from the identifiers of the products stored in the event information storage means, the related information extraction means extracts any of the identifiers of the products under the same product type as that of the product for which the take-out event is detected, and excludes any of the related product information corresponding to the identifier from the related product information being the extraction result.

2. A product information provider system that offers information about a plurality of products through wireless communications with a wireless communication tag attached to each of the products and stored with an identifier assigned each of the products, the system comprising:

a reader that reads the identifier of any of the products being carried around on a shopping floor through wireless communications with the wireless communications tag attached to the product;

event detection means for detecting a product type of the product being carried around in accordance with a reading result of the reader;

related information storage means being stored with a plurality pieces of related product information each including a combination of a plurality of product types that are considered preferable to purchase together and/or advertise together;

related information extraction means for extracting, when a carry-around event is detected for the product by the event detection means, any of the related product information stored in the related information storage means including the product type for the product;

advertisement information creation means for creating advertisement information for the product types found in the related product information extracted by the related information extraction means using previously-stored advertisement data; and

advertisement output means for outputting the advertisement information created by the advertisement information creation means.

3. The product information provider system according to claim 2, wherein

the reader and the advertisement output means are disposed on a store aisle of the shopping floor.

4. The product information provider system according to claim 2, wherein

the reader and the advertisement output means are equipped to a shopping cart or a shopping basket.

10. A product information provider method of offering information about a plurality of products through wireless communications with a wireless communication tag attached to each of the products and stored with an identifier assigned each of the products, the method comprising:

a read step of reading, using a reader, the identifiers of the products through wireless communications with the wireless communications tags attached to the products being disposed at a product space;

an event detection step of detecting whether any of the products is taken out from the product space in accordance with a reading result of the reader;

a related information extraction step of extracting, when a take-out event is detected for any of the products in the event detection step, from a related information storage area storing therein a plurality of pieces of related product information each including a combination of a plurality of product types that are considered preferable to purchase together and/or advertise together, any of the related product information including a product type of the product;

an advertisement information creation step of creating advertisement information for the product types found in the related product information extracted in the related information extraction step using previously-stored advertisement data; and

an advertisement output step of outputting the advertisement information created in the advertisement information creation step in the vicinity of a place where the take-out event is occurred.

14. The product information provider method according to claim 10, wherein

the advertisement information creation step

creates the advertisement information including shopping-floor position information about at least one of the product types found in the related product information extracted in the related information extraction step using, as the previously-stored advertisement data, data indicating a position on a shopping floor of at least one of the product types not including the product type related to the event detected in the event detection step.

15. The product information provider method according to claim 10, further comprising:

an event information storage step of storing, in an event information storage area, with a correlation, the identifier of the product through with event detection in the event detection step and the related product information extracted in the related information extraction step in accordance with an event detection result for the product;

a payment read step of reading, using a payment reader, at a time of payment, the identifier of one or more of the products whatever purchased through wireless communications with the wireless communications tag(s) attached to the product(s); and

an advertisement information evaluation step of searching the identifiers stored in the event information storage area to find the identifier(s) of the product(s) read by the payment reader, extracting the related product information related to the identifier(s), comparing the product types found in the related product information and the product type of one or more of the identifiers read by the payment reader, and evaluating the advertisement information about the related product information using a predetermined evaluation technique.

16. The product information provider method according to claim 15, wherein

the predetermined evaluation technique gives a higher evaluation score when the product types found in the related product information share a larger number of the same product type of one or more of the identifiers read by the payment reader.

17. The product information provider method according to claim 15, further comprising

an evaluation result storage step of storing, in an evaluation result storage area, a result of evaluating the advertisement information in the advertisement information evaluation step with a correlation to the related product information about the advertisement information, wherein

after the event detection for the product, at a time of extracting any of the related product information stored in the related information storage area including the product type of the product, when finding and extracting plurally the related product information including the product type, the related information extraction step refers to the evaluation result storage area to extract, from the plurality pieces of extracted related product information, in order of high evaluation scores, the related product information as many as the advertisement information that is previously made ready for simultaneous output in the advertisement output step.

18. The product information provider method according to claim 10, further comprising

an event information storage step of storing, in an event information storage area, with a correlation, the identifier of the product for which the take-out event is detected in the event detection step, a time when the take-out event is detected for the product, and the related product information corresponding to the advertisement information forwarded with respect to the take-out event of the product, wherein

after the take-out event is detected for the product, at a time of extracting any of the related product information stored in the related information storage area including the product type of the product, when finding and extracting plurally the related product information including the product type, within a time back by a predetermined length of time after when the take-out event is detected, from the identifiers of the products stored in the event information storage area, the related information extraction step extracts any of the identifiers of the products under the same product type as that of the product for which the take-out event is detected, and exclude any of the related product information corresponding to the identifier from the related product information being the extraction result.

11. A product information provider method of offering information about a plurality of products through wireless communications with a wireless communication tag attached to each of the products and stored with an identifier assigned each of the products, the method comprising:

a read step of reading, using a reader, the identifier of any of the products being carried around on a shopping floor through wireless communications with the wireless communications tag attached to the product;

an event detection step of detecting a product type of the product being carried around in accordance with a reading result of the reader;

a related information extraction step of extracting, when a carry-around event is detected for the product in the event detection step, from a related information storage area storing therein a plurality pieces of related product information each including a combination of a plurality of product types that are considered preferable to purchase together and/or advertise together, any of the related product information including the product type of the product;

an advertisement information creation step of creating advertisement information for the product types found in the related product information extracted in the related information extraction step using previously-stored advertisement data; and

an advertisement output step of outputting, by output means, the advertisement information created in the advertisement information creation step in the vicinity of a place where the carry-around event is occurred.

12. The product information provider method according to claim 11, wherein

the reader and the output means are disposed on a store aisle of the shopping floor.

13. The product information provider method according to claim 11, wherein

the reader and the output means are equipped to a shopping cart or a shopping basket.