INTERACTIVE MOBILE ADVERTISEMENT BANNERS

• US 20080215428A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 11/01/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,660,891 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

Claims

1. A method comprising:

associating an interactive element with a sponsored content;

presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility; and

allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

2. The method of claim 1 wherein the interactive element is a game.

3. The method of claim 1 wherein the interactive element is a search facility.

4. The method of claim 1 wherein the interactive element is text box.

5. The method of claim 1 wherein the mobile subscriber characteristic is a demographic.

6. The method of claim 1 wherein the mobile subscriber characteristic is a user profile.

7. A method comprising:

associating an interactive element with a sponsored content;

presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to contextual information associated with a website; and

allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

8. The method of claim 7 wherein the contextual information is a link structure.

9. The method of claim 7 wherein the contextual information is a inbound link.

10. The method of claim 7 wherein the contextual information is a outbound link.

11. The method of claim 7 wherein the contextual information is a link.

12. The method of claim 7 wherein the contextual information is a text.

13. The method of claim 7 wherein the contextual information is a keyword.

14. The method of claim 7 wherein the contextual information is a meta data.

15. A method comprising:

associating an interactive element with a sponsored content;

presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a user transaction associated with the mobile communication facility; and

allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

16. The method of claim 15 wherein the user transaction is an online product purchase.

17. The method of claim 15 wherein the user transaction is an ad conversion.

18. A method comprising:

associating an interactive element with a sponsored content;

presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a usage history associated with the mobile communication facility; and

allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

19. The method of claim 18 wherein the usage history is a browse history.

20. The method of claim 18 wherein the usage history is an ad conversion history.

21. The method of claim 18 wherein the usage history is wireless carrier data.

22. A method comprising:

associating an interactive element with a sponsored content;

presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a location associated with the mobile communication facility; and

allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

23. The method of claim 22 wherein the location is a location history.

24. The method of claim 22 wherein the location is a previous location.

25. The method of claim 22 wherein the location is a current location.