System for delivering advertisements to wireless communication devices

• US 20080215436A1
• Filed: 12/17/2007
• Published: 09/04/2008
• Est. Priority Date: 12/15/2006
• Status: Active Grant

• Current Assignee: Opportunity Notification Technologies, LLC
• Original Assignee: Opportunity Notification Technologies, LLC
• Inventors: Roberts, Joseph
• Granted Patent: US 8,412,578 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP

Abstract

An advertising system and method for a communication system that delivers advertisements to subscribers based on the respective subscriber data. The advertisers, through the provider of the system, have advertisements selected and delivered to the subscriber based on the subscriber data. The advertiser pays for advertisement delivery such that the provider can offer reduced rates or free communication services to the subscribers. The provider is capable through the system to update the subscriber data in real time including personal profile, purchase history, financial condition, and location. The provider through the system is capable of establishing advertisement delivery priority by evaluating the subscriber data in real time just prior to triggering advertisement delivery. The advertisement can be delivered in place of ring tones, at the end of the conversation, and while waiting for the other party to answer.

Claims

1. An advertising method for a communication system comprising:

providing a central station for allowing communication of a plurality of subscribers;

providing the ability for at least one subscriber to communicate with others using a communication device of the communication system;

establishing a rate for the communication services provided to the subscriber;

providing advertisements from at least one advertiser to at least one subscriber;

charging the at least one advertiser for providing the service of delivering advertisements to at least one subscriber; and

reducing the cost from the established rate to the at least one subscriber that received advertisements.

2. An advertising method of claim 1 wherein the communication system is wireless.

3. An advertising method of claim 2 wherein the wireless communication system is a cellular telephone system and the communication device is a cellular telephone.

4. An advertising method of claim 1 further comprising providing the ability for the at least one subscriber to reduce their cost for the communication services by increasing the opportunity to receive advertisements.

5. An advertising method of claim 4 wherein one method of providing the advertisement is as the ring tone.

6. An advertising method of claim 4 wherein one method of providing the advertisement is while the communication system is attempting to reach the other party.

7. An advertising method of claim 4 wherein one method of providing the advertisement is while the communication device of the communication system is disconnecting from the other party.

8. An advertising method of claim 1 further comprising providing the ability for the at least one subscriber to entirely subsidize the cost of the communication services by receiving a sufficient number of advertisements.

9. An advertising method of claim 1 further comprising providing the ability for the at least one subscriber to reduce their cost for the communication service by agreeing to participate in at least one special program.

10. An advertising method of claim 9 wherein one of the special programs is a credit card wherein the transaction history of the credit card is used in determining what advertisements are forwarded to the at least one subscriber.

11. An advertising method of claim 9 wherein one of the special programs is speakerphone broadcast wherein the advertisement is capable of being heard by persons near the communication device of the at least one subscriber.

12. An advertising method of claim 9 wherein one of the special programs is the ability to purchase products directly from at least one of the advertiser by the at least one subscriber by taking a step while the advertisement plays.

13. An advertising method of claim 1 further comprising providing the ability for the at least one subscriber to adjust the amount of advertisements received.

14. An advertising method of claim 13 wherein the communication system allows adjusting the amount of advertisement received by allowing the at least one subscriber to postpone at least one advertisement by so indicating on the communication device.

15. An advertising method of claim 13 wherein the communication system allows adjusting the amount of advertisement received by allowing the at least one subscriber to turn off the receiving of advertisements for a set period.

16. An advertising method of claim 13 wherein the communication system allows adjusting the amount of advertisement received by allowing the at least one subscriber to retain and replay at least one advertisement.

17. An advertising method of claim 13 wherein the communication system allows adjusting the amount of advertisement received by allowing the at least one subscriber to request more information in association with at least one advertisement.

18. An advertising method of claim 13 wherein the communication system allows adjusting the amount of advertisement received by allowing the at least one subscriber to contact the advertiser associated with at least one advertisement.

19. An advertising method of claim 1 further comprising providing the ability to adjust the advertising received by the at least one subscriber based on a subscriber profile.

20. An advertising method of claim 19 wherein the subscriber profile includes the subscriber'"'"'s stated preferences.

21. An advertising method of claim 19 wherein the subscriber profile is updated in real time to include the current location of the communication device.

22. An advertising method of claim 19 wherein the subscriber profile includes information on call patterns including type and location of business contacted.

23. An advertising method of claim 19 wherein the subscriber profile includes information collected from a credit card associated with the subscriber including location and type of purchases.

24. An advertising method of claim 19 wherein the subscriber profile is updated in real time.

25. An advertising method of claim 1 wherein providing advertisements from the at least one advertiser to the at least one subscriber includes providing the at least one subscriber opportunities associated with at least one advertisement.

26. An advertising method of claim 25 wherein the opportunity is in the form of a coupon displayable on and readable on the communication device.

27. An advertising method of claim 1 wherein the communication system is wireless and the communication device is a personal digital assistant (PDA).

28. An advertising method of claim 1 wherein the communication system is a land line phone service.

29. An advertising method of claim 1 wherein the communication system is a voice over internet protocol (VoIP) telephone system.

30. An advertising method of claim 1 wherein the communication system is a satellite system.

31. A communication system comprising:

at least one central station;

a plurality of substations connected to the at least one central station;

a plurality of communication devices capable of communicating with at least one of the plurality of substations;

a subscriber database including a third party available portion, the database including subscriber profiles;

an advertising database; and

a mechanism for prioritizing advertisements for forwarding to communication devices based on the subscriber profile of at least one subscriber.

32. A communication system of claim 31 wherein the plurality of substations are cells and the communication devices are cellular telephones.

33. A communication system of claim 32 wherein each cell corresponds to a geographic area and has a cell transceiver in communication with the central station and the cellular telephone.

34. A communication system of claim 31 further comprising an opportunity notification technology system which controls the subscriber database, the advertising databases;

and the mechanism for prioritizing advertisements.

35. A communication system of claim 34 wherein the opportunity notification system updates the profiles of the subscribers in real time and has a predictive index to suggest future buying habits.

36. A method for generating revenue by targeting advertisement on a communication system comprising:

providing a communication system for use by a plurality of subscribers;

providing the ability for at least one subscriber to communicate with others using a communication device of the communication system;

establishing a rate for the communication services provided to the subscriber;

providing advertisements from at least one advertiser to at least one subscriber;

charging the at least one advertiser for providing the service of delivering advertisements to at least one subscriber; and

reducing the cost from the established rate to the at least one subscriber that received advertisements;

providing the ability to adjust the advertising received by the at least one subscriber based on a subscriber profile; and

providing the ability for the at least one subscriber to adjust the amount of advertisement received.

37. A method for generating revenue by targeting advertisement on a communication system of claim 36 wherein the subscriber profile is updated in real time.

38. A method for generating revenue by targeting advertisement on a communication system of claim 37 wherein the subscriber profile includes information collected from a credit card associated with the subscriber including location and type of purchases.

39. A method for generating revenue by targeting advertisements on a communication system of claim 38 wherein the providing of advertisements from the at least one advertiser to the at least one subscriber includes providing the at least one subscriber opportunities associated with at least one advertisement.

40. A method for generating revenue by targeting advertisements on a communication system of claim 39 wherein the communication system is a wireless cellular telephone system and the communication device is a cellular telephone.