EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT

• US 20080215475A1
• Filed: 10/30/2007
• Published: 09/04/2008
• Est. Priority Date: 11/05/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,027,879 B2
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

In embodiments, the present invention provides a method and system for receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a mobile subscriber characteristic and matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

Claims

1. A method comprising:

receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a mobile subscriber characteristic; and

matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

19. The method of claim 1 wherein the mobile subscriber characteristic is a demographic.

2. A method comprising:

receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a usage history; and

matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

22. The method of claim 2 wherein the usage history is a browse history.

23. The method of claim 2 wherein the usage history is an ad conversion history.

3. A method comprising:

receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a location; and

matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

8. The method of claim 3 wherein the location is a previous location.

9. The method of claim 3 wherein the location is a current location.

10. The method of claim 3 wherein the location is determined according to location coordinates of a particular mobile communication facility.

11. The method of claim 10 wherein the location coordinates are determined through GPS.

12. The method of claim 10 wherein the location coordinates are determined through triangulation.

13. The method of claim 12 wherein the triangulation is WiFi triangulation.

14. The method of claim 3 wherein the location is determined by a user entered location.

15. The method of claim 3 wherein the location is a plurality of geographic regions.

16. The method of claim 15 wherein the plurality of geographic regions include one or more states.

17. The method of claim 15 wherein the plurality of geographic regions include one or more cities.

18. The method of claim 3 wherein the location is determined according to a distance from a specified location.

4. A method comprising:

receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a mobile communication device characteristic; and

matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

24. The method of claim 4 wherein the mobile communication facility device characteristic is a display characteristic.

5. A method comprising:

receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a user transaction; and

matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility.

6. The method of claim 5 wherein the bid is submitted as part of a competitive auction.

7. The method of claim 5 wherein the bid is an open bid.

20. The method of claim 5 wherein the user transaction is an online product purchase.

21. The method of claim 5 wherein the user transaction is an ad conversion.

25. The method of claim 5 wherein the relevancy is a score.