SYSTEM AND METHOD FOR ASSESSING THE IMPORTANCE OF A WEB LINK

• US 20080215590A1
• Filed: 08/17/2007
• Published: 09/04/2008
• Est. Priority Date: 08/18/2006
• Status: Abandoned Application

• Current Assignee: iCrossing, Inc. (The Hearst Corporation)
• Original Assignee: iCrossing, Inc. (The Hearst Corporation)
• Inventors: Hollowell, Jeff, Lemme, Austin, Thai, Mary Rose
• Application Number:
  US11/840,885
• Publication Number:
  US 20080215590A1
• Time in Patent Office: Days
• US Class Current: 707/10
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A system and method for determining the most relevant web links to a destination web page is disclosed. The method generates a link value for a linking web page by analyzing the position of the link to the destination web page, the number of links to the destination web page, the number of links to competitors of the destintion web page, and a universal significance score of the linking web page. A plurality of web links to the destination web page may be assessed to generate a link value score for each web link. A list of relevance rankings of the link value scores ranked from highest to lowest relevance may be compiled. Determining the web links with the highest link value to a destination web page enables that company to determine the most beneficial web links, and thereby establish better business relationships with the web page owners that provide the most beneficial links to the company'"'"'s web page.

Claims

1. A method of evaluating a value rating for a web link to a destination web page comprising:

identifying a web link to the destination web page, the web link associated with a linking web page;

obtaining linking web page data including a total number of links on the linking web page and a position of the web link on the linking web page;

obtaining destination web page data including a total number of out bound links on the destination web page and a total number of inbound links for the destination web page; and

generating a link value score for each web link based on the linking web page data and the destination web page data.

2. The method of claim 1 wherein the linking web page data further includes a number of links to competing web pages on the linking web page.

3. The method of claim 1 wherein the linking web page data further includes a universal significance score for the linking web page.

4. The method of claim 1 wherein the linking web page data further includes the decay rate of the linking web page.

5. The method of claim 1 further comprising compiling a relevance ranking list of web links based on the link value score.

6. The method of claim 3 wherein the universal significance score is Google PageRank.

7. A method of evaluating relevance rankings for web links to a destination web page comprising:

identifying a plurality of web links to the destination web page, each web link associated with a linking web page;

obtaining linking web page data for each linking web page including a total number of links on the linking web page, a number of links to competing web pages on the linking web page, a position of the web link on the linking web page, and a universal significance score for the linking web page;

obtaining destination web page data including a total number of out bound links on the destination web page and a total number of inbound links for the destination web page; and

generating a plurality of link value scores for the plurality of web links.

8. The method claim 7 further comprising compiling a list of the link values scores ranked from highest to lowest relevance.

9. The method of claim 7 wherein fewer links on the linking web page results in a higher link value score.

10. The method of claim 7 wherein a higher link position order on the linking web page results in a lower link value score.

11. The method of claim 7 wherein fewer links to competitor web pages on the linking web page results in a higher link value score.

12. The method of claim 7 wherein more links to the destination web page on the linking web page results in a higher link score.

13. The method of claim 7 wherein the linking web page data further includes the decay rate of the linking web page.

14. The method of claim 7 wherein the universal significance score for the linking web page is Google PageRank.

15. A computer readable medium with computer-executable instructions for evaluating a value rating for a web link to a destination web page comprising:

identifying a web link to the destination web page, the web link associated with a linking web page;

obtaining linking web page data including a total number of links on the linking web page, a number of links to competing web pages on the linking web page, a position of the web link on the linking web page, and a universal significance score for the linking web page;

obtaining destination web page data including a total number of out bound links on the destination web page and a total number of inbound links for the destination web page; and

generating a link value score for each web link based on the linking web page data and the destination web page data.

16. The medium of claim 15 further comprising identifying a plurality of web links to the destination web page and generating a link value score for each web link.

17. The medium of claim 16 further comprising compiling a list of relevance rankings of the link values scores ranked from highest to lowest relevance.

18. The medium of claim 16 wherein fewer links on the linking web page results in a higher link value score.

19. The medium of claim 16 wherein a higher link position order on the linking web page results in a lower link value score.

20. The medium of claim 16 wherein fewer links to competitor web pages on the linking web page results in a higher link value score.

21. The medium of claim 16 wherein more links to the destination web page on the linking web page results in a higher link score.

22. A system comprising:

a server executing software to evaluate a value rating for a web link from a linking web page using data obtained about the linking web page.

23. The system of claim 22 further comprising a database in communication with the server, wherein the database stores data about the linking web page.