ENHANCING WEB EXPERIENCES USING BEHAVIORAL BIOMETRIC DATA
First Claim
Patent Images
1. A system for enhancing Web experiences comprising:
- a plurality of Web page templates corresponding to different categories, each category being associated with a particular one of a plurality of identifiable moods of a user;
at least one Web page comprising control structures for gathering behavioral biometrics, wherein the Web page is generated by determining a particular mood of the user based upon the behavioral biometrics and by constructing the Web page using at least one template selected from a category associated with the particular mood of the user;
a data store that associates previously determined behavior biometrics with behavioral patterns;
an analysis engine for comparing behavioral biometrics gathered in response to interactions with the at least one Web page against the previously determined behavioral biometrics within the data store; and
means for adjusting provided Web content responsive to results of the analysis engine.
0 Assignments
0 Petitions
Accused Products
Abstract
A computerized method that provides a Web page having control structures for gathering behavioral biometrics. The method can receive behavioral biometric data in accordance with the control structures and in accordance with interactions of a user with the Web page. Additionally, the method can compare the received behavioral biometric data with at least one set of previously established values. The user can be profiled based upon comparison results. This profiling can affect the manner in which Web pages are provided to the user as well as the content contained therein.
-
Citations
9 Claims
-
1. A system for enhancing Web experiences comprising:
-
a plurality of Web page templates corresponding to different categories, each category being associated with a particular one of a plurality of identifiable moods of a user; at least one Web page comprising control structures for gathering behavioral biometrics, wherein the Web page is generated by determining a particular mood of the user based upon the behavioral biometrics and by constructing the Web page using at least one template selected from a category associated with the particular mood of the user; a data store that associates previously determined behavior biometrics with behavioral patterns; an analysis engine for comparing behavioral biometrics gathered in response to interactions with the at least one Web page against the previously determined behavioral biometrics within the data store; and means for adjusting provided Web content responsive to results of the analysis engine. - View Dependent Claims (2, 3, 4)
-
-
5. A system for serving Web pages comprising:
-
a Web server configured to provide at least one Web page to users, said at least one Web page including at least one behavioral Web page, said behavioral Web page comprising control structures for gathering behavioral biometrics, wherein the Web server comprises a plurality of Web page templates corresponding to different categories, each category being associated with a particular one of a plurality of identifiable moods of a user, and wherein the at least one Web page is generated by determining a particular mood of the user based upon the behavioral biometrics and by constructing the at least one Web page using at least one template selected from a category associated with the particular mood of the user; an analysis engine configured to analyze behavior biometrics gathered in response to the control structures and to generate behavioral patterns based upon the analyzed behavioral biometrics; and an inference engine configured to compare the generated behavioral patterns against a plurality of previously established behavioral patterns and to fire events based upon comparison results, wherein selective programmatic actions are executed responsive to the events fired by the inference engine, wherein the selective programmatic actions affect Web pages provided by the Web server. - View Dependent Claims (6, 7, 8, 9)
-
Specification