ENHANCING WEB EXPERIENCES USING BEHAVIORAL BIOMETRIC DATA

• US 20080215631A1
• Filed: 04/03/2008
• Published: 09/04/2008
• Est. Priority Date: 02/15/2005
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Thomas, Mathews, Abraham, Subil M., Gonzalez, Jason A., Kwan, Hung Tack
• Granted Patent: US 7,942,318 B2
• Time in Patent Office: Days
• US Class Current: 707/104.1
• CPC Class Codes: G06Q 20/204 comprising interface for record bearing medium or carrier for electronic funds transfer or payment credit
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computerized method that provides a Web page having control structures for gathering behavioral biometrics. The method can receive behavioral biometric data in accordance with the control structures and in accordance with interactions of a user with the Web page. Additionally, the method can compare the received behavioral biometric data with at least one set of previously established values. The user can be profiled based upon comparison results. This profiling can affect the manner in which Web pages are provided to the user as well as the content contained therein.

Claims

1. A system for enhancing Web experiences comprising:

a plurality of Web page templates corresponding to different categories, each category being associated with a particular one of a plurality of identifiable moods of a user;

at least one Web page comprising control structures for gathering behavioral biometrics, wherein the Web page is generated by determining a particular mood of the user based upon the behavioral biometrics and by constructing the Web page using at least one template selected from a category associated with the particular mood of the user;

a data store that associates previously determined behavior biometrics with behavioral patterns;

an analysis engine for comparing behavioral biometrics gathered in response to interactions with the at least one Web page against the previously determined behavioral biometrics within the data store; and

means for adjusting provided Web content responsive to results of the analysis engine.

2. The system of claim 1, wherein the Web page further comprises:

template code extracted from at least one behavioral template from which the Web page was constructed.

3. The system of claim 2, wherein one of said categories of Web page templates is a content template configured to gather behavioral biometric data used to determine a user category, wherein the content adjusting means adjusts content in accordance with the determined user category.

4. The system of claim 3, wherein one of said categories is a security template that includes a function to execute at least one security action responsive to gathered behavioral biometrics that are inconsistent with behavioral biometrics established for a user that is believed to be interacting with said at least one Web page.

5. A system for serving Web pages comprising:

a Web server configured to provide at least one Web page to users, said at least one Web page including at least one behavioral Web page, said behavioral Web page comprising control structures for gathering behavioral biometrics, wherein the Web server comprises a plurality of Web page templates corresponding to different categories, each category being associated with a particular one of a plurality of identifiable moods of a user, and wherein the at least one Web page is generated by determining a particular mood of the user based upon the behavioral biometrics and by constructing the at least one Web page using at least one template selected from a category associated with the particular mood of the user;

an analysis engine configured to analyze behavior biometrics gathered in response to the control structures and to generate behavioral patterns based upon the analyzed behavioral biometrics; and

an inference engine configured to compare the generated behavioral patterns against a plurality of previously established behavioral patterns and to fire events based upon comparison results, wherein selective programmatic actions are executed responsive to the events fired by the inference engine, wherein the selective programmatic actions affect Web pages provided by the Web server.

6. The system of claim 5, wherein said Web page template further includes developer-configurable routines, wherein the routines are used to gather the behavior biometrics for the control structure.

7. The system of claim 5, further comprising:

a content engine configured to customize content of Web pages provided by the Web server in accordance with a plurality of established content categories, wherein for a Web session one of the plurality of categories is selected for use during the Web session based upon the events fired by the inference engine.

8. The system of claim 5, further comprising:

a security engine configured to execute at least one security mechanism based upon the events fired by the inference engine, said security mechanism performing at least one action selected from the group consisting of disabling a user'"'"'s access to Web pages served by the Web server, notifying an administrator of a potential security breach, and enabling heightened monitoring of a user'"'"'s activities.

9. The system of claim 5, further comprising:

a registration engine for registering users that are provided Web pages, said registration engine being further configured to establish, update, and maintain user-specific stores of behavioral biometric data used by the inference engine.