METHOD OF COMPENSATING FOR ENHANCING EMAILS WITH TARGETED ADS

• US 20080215692A1
• Filed: 03/13/2008
• Published: 09/04/2008
• Est. Priority Date: 04/05/2002
• Status: Active Grant

• Current Assignee: Tamiras Per Pte Ltd LLC (Intellectual Ventures LLC)
• Original Assignee: Consallus Group LLC (Intellectual Ventures LLC)
• Inventors: Bosarge, Jason, Little, Roger
• Granted Patent: US 8,346,608 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer method and device for intercepting contracting client'"'"'s sent electronic messages, scanning the message body content for key words, sending the key words to a remote central computer server which analyses the key words and enhances the message by attaching a relevant, contextual advertising tag line or image/banner/words/HTML/Flash, etc. to the electronic message, and transmitting the enhanced message to a receiver.

Claims

1. A method for attaching and transmitting advertising tag lines to electronic email transmissions, comprising:

employing a computer network with a central server and acquiring client consent to attach advertising tag lines related to content of e-mail transmissions through a global information network in exchange for financial incentives;

interconnecting at least one client computer in communication with the computer network with the central server;

developing and inputting an advertising database into the central server for the central server to attach advertising tag lines related to the content of e-mail transmissions;

intercepting and scanning the content of consenting client e-mail transmissions for key word analysis by the central server of the computer network;

attaching tag line advertisements by the central server directly relating to key words of the intercepted e-mail transmissions;

electronically transmitting the tagged e-mail communications to intended recipients; and

compensating periodically for each e-mail transmission sent with a tag line advertisement attached.

2. A method as recited in claim 1, wherein amounts paid by advertisers is based on a bid system, which increases depending on hierarchy tag line rankings in the e-mail communications.

3. A method as recited in claim 1, wherein the central server determines the overall meaning of personal messages in an anonymous non-identifying manner and does not retain the contents of the e-mail communications after the tag line advertisements are attached.

4. A method as recited in claim 1, wherein the e-mail communications include one or more of e-mail, Short Messaging Service messaging, or instant messaging.

5. A method as recited in claim 1, wherein a single word or words are modified, altered or enhanced in a message body or subject line of a personal e-mail communication.

6. A method as recited in claim 1, wherein an advertiser who submitted a high advertising bid has its advertising message, hyperlink or URL top ranked within a message body area of the e-mail communication.

7. A method as recited in claim 1, further comprising a computer algorithm analyzing and breaking down personal messages of the e-mail communications into component parts of subject and body to determine overall message meaning and content and then modifying the content directly or indirectly with third-party content.

8. A method for attaching and transmitting advertising tag lines to electronic email transmissions, comprising:

employing a computer network with a central server to acquire client consents to attach advertising tag lines related to the content of their email transmissions through a global information network in exchange for financial incentives,

interconnecting at least one client computer in communication with a computer network with a central server,

developing and inputting an advertising database into the central server of advertiser fees for the central server to attach advertising tag lines related to the content of client electronic emails,

intercepting and scanning the content of consenting clients email transmissions for key word analysis by the computer networks'"'"' central server,

attaching tag line advertisements by the central server directly relating to the key words of the intercepted email transmissions,

electronically transmitting the tagged emails to the clients'"'"' intended recipient, and

compensating periodically for each email transmission sent with a tag line attached.

9. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, including providing periodic financial compensation to recipients of emails with advertising tag lines.

10. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the client and recipient both receive a portion of the finds paid by advertisers to priority list their services in advertising tag lines attached to emails.

11. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the amount paid by advertisers is based on a competitive bid system, which increases depending on hierarchy tag line rankings posted in the recipient'"'"'s email.

12. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 11, wherein the competitive bid is based on specific keywords found in the personal message content of sender or receiver.

13. A method and system for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 12, wherein the competitive bid is submitted and ranked based on various combinations of number of keywords found, how often a keyword is found and where the keyword is found.

14. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the client is compensated for each email with a tag line sent by its recipient to a third party user.

15. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the central server determines the overall meaning of personal messages in an anonymous non-identifying way and does not retain the contents of the email after the tag line is attached.

16. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein email includes instant messaging, SMS (Short Messaging Service) messaging on computers, cell phones, mobile phones, PDA'"'"'s and two-way pagers between two or more individuals via a world-wide interconnected network, wireless network, global wireless network or a local area network.

17. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein a single word or words are directly modified, altered or enhanced in the message body or subject of a personal electronic communication.

18. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 17, wherein a single portion of the personal message content (single word, multiple words) is modified into a hyperlink or URL of an advertiser who submitted a high advertising bid.

19. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein an advertiser who submitted a high advertising bid has his advertising message, hyperlink or URL top ranked within the message body area.

20. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the personal content of the email is contextually enhanced in an electronic communication message.

21. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 20, wherein the personal content of the electronic communication message is made more intelligent.

22. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, including a computer algorithm to analyze and break down the personal message into it'"'"'s component parts of subject and body to determine overall message meaning and content and then modifying that content directly or indirectly with third-party content including hyperlinks and/or icons.

23. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, wherein the sender of a message is rewarded with real-time payment when a recipient clicks on third-party content messages.

24. A method for attaching and transmitting advertising tag lines to electronic email transmissions according to claim 8, including analyzing the context of a sender'"'"'s email over time for keyword content analysis to create a personal preference profile database.