SCROLLING MOBILE ADVERTISEMENTS
First Claim
1. A mobile device that is operative to manage a view of an advertisement on a mobile device, comprising:
- a memory component for storing data; and
a processing component for executing data that enables actions, including;
determining a display capability of the mobile device;
selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list; and
employing the view mechanism to enable the advertisement to scroll within the display.
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Accused Products
Abstract
A mobile device, system, and method are directed towards displaying an advertisement within a navigable view on a mobile device. In one embodiment, the navigable view employs a scrollable list. In one embodiment, a capability of the mobile device is employed to determine the mechanism for displaying of the advertisement within the navigable view. In one embodiment, the display mechanism may enable the advertisement to disappear from the mobile device'"'"'s display after scrolling past the advertisement. In another embodiment, the advertisement is treated as a fixed entry within the scrollable view. As a fixed entry, scrolling past the advertisement results in the advertisement disappearing from the display of the mobile device. In still another embodiment, the advertisement is treated as a continually viewable entry within the navigable view, and in another embodiment, the advertisement may bounce to a top or a bottom of the navigable view as it is scrolled.
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Citations
20 Claims
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1. A mobile device that is operative to manage a view of an advertisement on a mobile device, comprising:
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a memory component for storing data; and a processing component for executing data that enables actions, including; determining a display capability of the mobile device; selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list; and employing the view mechanism to enable the advertisement to scroll within the display. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A processor readable medium that includes data, wherein the execution of the data provides for managing a display of an advertisement on a mobile device by enabling actions, including:
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determining a display capability of the mobile device; selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list, wherein the view mechanism is selected from one of the following; a mechanism configured such that the advertisement is deleted from the scrollable list of items, if the advertisement is scrolled beyond an edge of the display allocated to display the scrollable list of items, a mechanism configured such that the advertisement is configured as a scrollable item fixed in a relative position within the scrollable list of items, a mechanism configured such that the advertisement is configured as a scrollable item within the list of items, and if the advertisement is scrolled to the edge of the display, the advertisement remains visible at that edge, while another item within the scrolled list of items scrolls beyond the edge of the display such that the other item disappears from the display, or a mechanism configured such that the advertisement is configured as a scrollable item within the list of items, and if the advertisement is scrolled to the edge of the display, the advertisement is automatically relocated to be displayed at an opposing edge of the display within the scrollable list of items; and employing the view mechanism to enable the advertisement to scroll within the display. - View Dependent Claims (8, 9, 10, 11)
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12. A network device to manage a display of an advertisement at a mobile device, comprising:
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a transceiver to send and receive data over the network; and a processor that is operative to perform actions, including; determining a display capability of the mobile device; selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list; and enabling a user of the mobile device to employ the selected view mechanism to manage the display of the advertisement. - View Dependent Claims (13, 14, 15, 16)
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17. A method of managing a display of an advertisement on a client device over a network, comprising:
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determining a display capability of the client device; selecting, based on the determined display capability, a view mechanism for displaying a scrollable list of items that includes the advertisement within the scrollable list, wherein the view mechanism is selected from one of the following; a mechanism configured such that the advertisement is deleted from the scrollable list of items, if the advertisement is scrolled beyond an edge of the display allocated to display the scrollable list of items, a mechanism configured such that the advertisement is a scrollable item fixed in a relative position within the scrollable list of items, a mechanism configured such that the advertisement is a scrollable item within the list of items, but if the advertisement is scrolled to the edge of the display, the advertisement remains visible at that edge, while another item within the scrolled list of items is enabled to scroll beyond the edge of the display such that the other item disappears from the display, or a mechanism configured such that the advertisement is a scrollable item within the list of items, but if the advertisement is scrolled to the edge of the display, the advertisement is automatically relocated to be displayed at an opposing edge of the display of the scrollable list of items; and enabling a user of the client device to employ the selected view mechanism to display the advertisement. - View Dependent Claims (18, 19, 20)
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Specification