Automatic Generation of Trailers Containing Product Placements

• US 20080221942A1
• Filed: 01/17/2006
• Published: 09/11/2008
• Est. Priority Date: 01/20/2005
• Status: Active Grant

• Current Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: Barbieri, Mauro, Agnihotri, Lalitha, Dimitrova, Nevenka
• Granted Patent: US 8,126,763 B2
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G11B 27/034 on discs G11B27/036, G11B27/038 take precedence
• CPC Class Codes: G11B 27/322 used signal is digitally coded
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/45457 applied to a time segment
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8549 Creating video summaries, e.g. movie trailer retrieval in video databases by using presentations in form of a video summary G06F16/739

Abstract

This invention relates to a method and computer system for automatic generation of trailers. More specifically it relates to a method for generating revenues from providers of content data. The method generally comprises the steps of finding product placement data in a super set of data. When these product placements have been found they are preferably matched with a user profile and segments, of the superset comprising these product placements with a positive match, are selected and merged into a subset of data. A counter may keep track of which product placement that has been chosen and how many times a product placement has been chosen and viewed. Based on the value of the counter an invoice is created.

Claims

1. A method of creating a sub set of data comprising data segments from a superset of data, the superset comprising:

content data, and

content data tagged with metadata,

the method comprises the steps of;

based on the metadata, detecting data segments comprising at least the tagged content data in the superset,

selecting one or more data segments according to at least one user profile,

combine the one or more data segments so as to form a sub set of data.

2. A method of generating revenues from providers of content data in a superset of data, comprising the method as claimed in claim 1 and further comprising:

for each tagged content data in the one or more selected data segments, increasing a value of a counter related to the tagged content data, and

displaying the sub set of data to a user,

storing the values of the counters in a memory for later retrieval,

wherein the values stored in the memory are used for generating invoices to the providers of product placements.

3. A method according to claim 1, wherein the content data relates to any of the following media:

films,

games,

Tv,

radio,

Internet.

4. A method according to claim 2, wherein the value of the counter relates to an aggregated amount of time relating to the tagged content data, and/or the value relates to an aggregated number of times the tagged content data has been selected.

5. A method according to claim 1, wherein the user profile comprises at least one of the following data:

gender,

age,

habits,

area,

time,

content provider,

broadcaster settings and

personality traits.

6. A method according to claim 1, wherein the tagged content data is product placement data.

7. A method of creating a sub set of data comprising data segments from a superset of data according to claim 1, wherein the method further comprises the steps of:

recording a start and a stop time for the detected data segments in the superset,

based on a user profile, selecting one or more of the detected data segments, and

based on the start and stop time, combining the one or more selected data segments so as to form a sub set of data.

8. A method according to claim 7, wherein the superset of data further comprises non-program data and wherein the method further comprises the step of:

detecting the non-program data, and

while considering the detected non-program data, estimating a start and a stop time for the detected data segments in the superset, and

based on the estimated start and stop time, combining the selected data segments so as to form a sub set of data.

9. A method according to claim 1, wherein fingerprint metadata is used for describing one or more data segments of the superset of data, the method further comprising the steps of:

matching a fingerprint metadata and a data segment,

upon match, selecting the matched data segment, and

combining one or more selected data segments so as to form a sub set of data.

10. A method according to claim 9, wherein the fingerprint metadata is stored on a separate database.

11. A method according to claim 9, wherein the finger print metadata comprises:

audio fingerprint data,

video fingerprint data, and

text fingerprint data,

wherein the method further comprises the steps of;

text fingerprint matching,

audio fingerprint matching, and

visual fingerprint matching.

12. A method according to claim 1, wherein the method further comprises the steps of selecting data segment according to at least one trailer requirement(s).

13. A method according to claim 12, wherein the trailer requirement(s) comprises at least one requirement from one of the following classes:

duration,

continuity,

priority,

redundancy,

exclusion,

structural order requirements,

temporal order requirements, and

product placement.

14. A computer system for creating a sub set of data comprising data segments from a superset of data, the superset comprising content data and tagged content data, the computer system comprising:

an electronic device comprising a memory,

a database comprising at least one superset of data,

a computer network, and

at least one network connection,

wherein the electronic device is programmed to;

request data segments of the superset stored in the database over the network connection,

select at least one data segment comprising tagged content data, according to a user profile stored in the memory, and

combine the at least one data segment so as to form a sub set of data.

15. An electronic device comprising, at least one processor, at least one memory comprising one or more user profiles, at least one output, and at least one connection for receiving and/or sending data, the electronic device being programmed to:

request data comprising data segments further comprising tagged content data, via the connection for receiving data,

select at least one of the data segment according to the user profile,

combining at least one selected data segment so as to form a sub set of data, and

providing the sub set of data to the output.

16. An electronic device according to claim 16, wherein the device further being programmed to select data segments from data files.