Method And System For Measuring And Ranking A "Thought" Response To Audiovisual Or Interactive Media, Products Or Activities Using Physiological Signals
First Claim
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1. A method for sensing a thought response for use in rating media comprising:
- stimulating the individual with a media containing an event;
sampling a signal from a brain of the individual while substantially concurrently stimulating the individual with the event of the media;
decomposing the signal into a frequency domain;
separating out one or more frequencies from the signal; and
calculating a thought value using the one or more frequencies from the signal defining an amount the individual is thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the thought value and the reference value for the event of the media.
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Abstract
A system and method for calculating an objective thought value by contrasting alpha suppression and theta activation in response to stimulus by a media can be used to compare media based on an individual or a group of individuals. Events of the media can be contrasted and compared by the thought value as well. Statistical measurements may be taken to improve media.
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Citations
32 Claims
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1. A method for sensing a thought response for use in rating media comprising:
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stimulating the individual with a media containing an event; sampling a signal from a brain of the individual while substantially concurrently stimulating the individual with the event of the media; decomposing the signal into a frequency domain; separating out one or more frequencies from the signal; and calculating a thought value using the one or more frequencies from the signal defining an amount the individual is thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the thought value and the reference value for the event of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for rating media based on the amount that an individual is stimulated to think comprising:
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calculating a thought value of the individual for an event of a media; comparing the thought value with a reference value to determine the difference between the amount that the individual was stimulated to think by the media, and the reference value of the media; and saving the comparison as a measure defining a rating of the event of the media. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A program for sensing a thought response for use in rating media embodied in a computer readable medium that when executed cause a system to:
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sample a signal from the individual stimulated by an event in a media; decompose the signal into a frequency domain; separate out one or more frequencies from the signal; and calculate a thought value using the one or more frequencies from the signal defining an amount the individual is thinking in response to stimulation for comparison with other thought values in rating the media. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. A system for sensing a thought response for use in rating media comprising:
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one or more sensors operable to sample a first signal from the individual; a processing component connected to the one or more sensors operable to; sample a signal from the individual stimulated by an event of a media using the one or more sensors; decompose a signal into a frequency domain; separate out one or more frequencies from the signal; and calculate a thought value using the one or more frequencies from the signal defining an amount the individual is thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the thought value and the reference value for the event of the media. - View Dependent Claims (31)
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32. A system for sensing a thought response for use in rating media comprising:
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means for sampling a signal from an individual stimulated by an event of a media; means for decomposing a signal into a frequency domain; means for separating out one or more frequencies from the signal; and means for calculating a thought value using the one or more frequencies from the signal defining an amount the individual is thinking in response to stimulation of the event for comparison with a reference value thereby rating the media based on the difference between the thought value and the reference value for the event of the media.
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Specification