Campaign manager

• US 20080221975A1
• Filed: 02/28/2008
• Published: 09/11/2008
• Est. Priority Date: 02/28/2007
• Status: Active Grant

• Current Assignee: Soleo Communications
• Original Assignee: Apptera Incorporated
• Inventors: Steul, Donald R.
• Granted Patent: US 8,300,799 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/5158 in combination with automated outdialling systems devices for signalling identity of wanted subscriber H04M1/26

Abstract

A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.

Claims

1. A method comprising:

invoking a voice-based campaign;

identifying a plurality of campaign activation points associated with the voice-based campaign;

selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked;

determining a campaign value associated with the selected campaign view;

determining an opt-in rate associated with the selected campaign view;

determining a likelihood that callers will reach each campaign activation point; and

calculating a score associated with the selected campaign view for each campaign activation point.

2. A method as recited in claim 1 wherein the context under which the voice-based campaign was invoked is an intent of a caller.

3. A method as recited in claim 1 wherein the context under which the voice-based campaign was invoked is a caller profile.

4. A method as recited in claim 1 wherein the voice-based campaign is invoked in response to a received call from a caller.

5. A method as recited in claim 1 further comprising identifying a highest scoring campaign activation point based on a caller'"'"'s current location in the selected campaign view.

6. A method as recited in claim 1 wherein the campaign value is set by an administrator of the campaign.

7. A method as recited in claim 1 wherein the opt-in rate is the predicted likelihood that a caller will opt-in to the campaign.

8. A method as recited in claim 1 wherein calculating a score for a campaign activation point includes multiplying together the campaign value, the opt-in rate, and the likelihood that callers will reach the campaign activation point, wherein the likelihood that callers will reach the campaign activation point is a percentage.

9. A method as recited in claim 1 further comprising recalculating the score associated with the campaign at each campaign activation point as a caller'"'"'s location in the campaign changes.

10. A method comprising:

invoking a voice-based campaign;

selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked;

displaying a plurality of action blocks contained in the voice-based campaign;

displaying a plurality of campaign activation points contained in the voice-based campaign;

displaying a campaign value proximate a campaign activation point;

displaying an opt-in rate associated with a campaign proximate the campaign activation point; and

displaying a score associated with the campaign proximate the campaign activation point.

11. A method as recited in claim 10 wherein the context under which the voice-based campaign was invoked is an intent of a caller.

12. A method as recited in claim 10 wherein the context under which the voice-based campaign was invoked is a caller profile.

13. A method as recited in claim 10 further comprising displaying an indicator identifying a current location of a caller in the voice-based campaign.

14. A method as recited in claim 10 further comprising:

displaying a second campaign value proximate a second campaign activation point;

displaying a second opt-in rate associated with the campaign proximate the second campaign activation point; and

displaying a second score associated with the campaign proximate the second campaign activation point.

15. A method as recited in claim 14 further comprising highlighting a highest scoring campaign activation point.

16. A method as recited in claim 10 wherein the score associated with the campaign is calculated by multiplying together the campaign value, the opt-in rate, and a percentage likelihood a caller will reach the campaign activation point.