Campaign manager
First Claim
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1. A method comprising:
- invoking a voice-based campaign;
identifying a plurality of campaign activation points associated with the voice-based campaign;
selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked;
determining a campaign value associated with the selected campaign view;
determining an opt-in rate associated with the selected campaign view;
determining a likelihood that callers will reach each campaign activation point; and
calculating a score associated with the selected campaign view for each campaign activation point.
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Abstract
A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.
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Citations
16 Claims
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1. A method comprising:
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invoking a voice-based campaign; identifying a plurality of campaign activation points associated with the voice-based campaign; selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked; determining a campaign value associated with the selected campaign view; determining an opt-in rate associated with the selected campaign view; determining a likelihood that callers will reach each campaign activation point; and calculating a score associated with the selected campaign view for each campaign activation point. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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invoking a voice-based campaign; selecting a campaign view associated with the voice-based campaign, wherein the campaign view is selected based on a context under which the voice-based campaign was invoked; displaying a plurality of action blocks contained in the voice-based campaign; displaying a plurality of campaign activation points contained in the voice-based campaign; displaying a campaign value proximate a campaign activation point; displaying an opt-in rate associated with a campaign proximate the campaign activation point; and displaying a score associated with the campaign proximate the campaign activation point. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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Specification