Consumer-choice, incentive based, alternative payment method and advertising system
First Claim
1. A method of incentive based advertising, said method comprising the steps of:
- presenting a plurality of advertisements to a user for selection;
allowing said user to select one of said advertisements, wherein said user views said selected advertisement; and
providing benefits to said user for viewing said selected advertisement.
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Abstract
Disclosed is a consumer-choice, incentive based, alternative payment method and advertising system. The system and method provides a highly efficient and effective means for advertisers to deliver video or other advertisements to a demographically and psychographically desirable audience. The system and method enables users to convert their time spent viewing and/or listening to user-selected advertisements at their convenience into payment rewards (e.g., credits) that may be exchanged for goods and services. Users may exchange these rewards for predetermined or not yet identified goods or services. Furthermore, the system and method tracks, logs, and reports user usage and related statistics.
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Citations
31 Claims
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1. A method of incentive based advertising, said method comprising the steps of:
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presenting a plurality of advertisements to a user for selection; allowing said user to select one of said advertisements, wherein said user views said selected advertisement; and providing benefits to said user for viewing said selected advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An incentive based advertising system comprising:
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a selection subsystem including a plurality of previews of advertisements selectable for individual presentation; and a presenting subsystem for presenting a selected advertisement to a user based on said user choosing at least one of said previews; wherein said user earns benefits for being presented with said selected advertisement. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method of alternative payment in an incentive based advertisement system, said method comprising the steps of:
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presenting one or more advertisements from a first entity for selection by a user; enabling said user to select one of said advertisements; presenting said selected advertisement to said user; and providing benefits from a second entity to said user for selecting said advertisement; wherein said user redeems said benefits as payments for one or more items provided by said second entity; and wherein said second entity receives payment for said redeemed benefits. - View Dependent Claims (28, 29, 30, 31)
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Specification