METHOD AND SYSTEM FOR PROVIDING SPONSORED CONTENT ON AN ELECTRONIC DEVICE

• US 20080221989A1
• Filed: 01/04/2008
• Published: 09/11/2008
• Est. Priority Date: 03/09/2007
• Status: Abandoned Application

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Messer, Alan, Kunjithapatham, Anugeetha, Rathod, Priyang, Sheshagiri, Mithun, Nguyen, Phuong
• Application Number:
  US11/969,837
• Publication Number:
  US 20080221989A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for providing sponsored content on an electronic device are provided. One implementation involves, in the electronic device, providing sponsored content to a user of the device based on information locally available to the device, and generating an indication of said providing sponsored content for enabling distribution of at least a portion of compensation from a sponsor of the sponsored content to a manufacturer of the device for said providing sponsored content.

Claims

1. A method for providing sponsored content in an electronic device, comprising the steps of:

providing sponsored content to a user of the device based on information locally available to the device; and

generating an indication of said providing sponsored content for enabling distribution of at least a portion of compensation from a sponsor of the sponsored content to a manufacturer of the device for providing said sponsored content.

2. The method of claim 1, wherein said locally available information includes contextual information.

3. The method of claim 2, wherein the contextual information includes device context and/or user context information.

4. The method of claim 1, wherein said compensation comprises contractual compensation from the sponsor to other entities for facilitating delivery of the sponsored content to users.

5. The method of claim 4 further comprising the steps of:

in the electronic device obtaining content; and

in the electronic device checking for sponsorship matches for the obtained content;

wherein providing sponsored content includes suggesting obtained content based on said one or more sponsorship matches.

6. The method of claim 5, wherein suggesting sponsored content further includes suggesting obtained content that is sponsored, as indicated by the sponsorship matches.

7. The method of claim 6, wherein checking for sponsorship matches for the obtained content further includes determining one or more sponsors for the obtained content based on sponsorship relationships information, wherein the sponsorship relationships information indicates if a certain obtained content is sponsored by a certain sponsor.

8. The method of claim 7, wherein checking for sponsorship matches further includes:

obtaining sponsorship relationships information from one or more of;

the manufacturer, a sponsor and a broker; and

checking for sponsorship matches using the sponsorship relationships information.

9. The method of claim 7, wherein enabling distribution of compensation further includes, based on the sponsorship matches, distributing at least a portion of the contractual compensation from each sponsor to the manufacturer, for suggestion of their sponsored content by the electronic device.

10. The method of claim 9, wherein enabling distribution of compensation further includes:

in the device, monitoring user access to the suggested sponsored content;

reporting the selection to the manufacturer; and

allowing distribution of at least a portion of said contractual compensation to the manufacturer for user access to the sponsored content suggested by the device.

11. The method of claim 9, wherein enabling distribution of compensation further includes:

in the device, monitoring user selection of the suggested sponsored content;

reporting the selection to the manufacturer and/or a broker engaged by a sponsor for delivery of the sponsored content to users; and

allowing distribution of at least a portion of said contractual compensation from the sponsor to the manufacturer, for user selection of the sponsored content suggested by the device.

12. An apparatus for providing sponsored content, comprising:

a recommending module configured for providing sponsored content to a user on an electronic device based on information locally available to the device; and

a monitoring module configured for generating an indication of said providing sponsored content for enabling distribution of at least a portion of compensation from a sponsor of the sponsored content to a manufacturer of the device for said providing the sponsored content.

13. The apparatus of claim 12, wherein the monitoring module is further configured for monitoring, and generating an indication, of user access to said provided sponsored content, enabling distribution of at least a portion of said compensation to a manufacturer of the device based on the one or more sponsorship matches, for recommending the sponsored content.

14. The apparatus of claim 13 further including a sponsoring determination module configured for checking for sponsorship matches for certain content, wherein the recommending module is further configured for suggesting sponsored content based on said one or more sponsorship matches.

15. The apparatus of claim 14, wherein the sponsoring determination module is further configured for checking for sponsorship matches for certain content further by determining one or more sponsors for the content based on sponsorship relationships information, wherein the sponsorship relationships information indicates if a certain content is sponsored by a certain sponsor.

16. A system for providing sponsored content on an electronic device, comprising:

(a) an electronic device including;

a recommending module configured for providing sponsored content to a user on an electronic device based on information locally available to the device; and

a monitoring module configured for monitoring and reporting said providing the sponsored content; and

(b) a compensation module configured for distribution of at least a portion of compensation from a sponsor of the sponsored content to a manufacturer of the device for said providing the sponsored content.

17. The system of claim 16, wherein the electronic device comprises a consumer electronics device.

18. The system of claim 16 further including a sponsoring determination module configured for checking for one or more sponsorship matches for certain content, wherein the recommending module is further configured for providing sponsored content by suggesting sponsored content based on said one or more sponsorship matches.

19. The system of claim 16, wherein the sponsoring determination module is configured for checking for sponsorship matches for content further by determining one or more sponsors for the obtained content based on sponsorship relationships information, wherein the sponsorship relationships information indicates if a certain content is sponsored by a certain sponsor.

20. The system of claim 19, wherein the accounting module is further configured for distribution of at least a portion of said compensation to a manufacturer of the device based on the one or more sponsorship matches.

21. A method for providing sponsored content on an electronic device, comprising the steps of:

providing access to content of interest to a user via an electronic device;

in the electronic device providing sponsored content based on the content of interest; and

enabling distribution of at least a portion of compensation from a sponsor of the sponsored content to a manufacturer of the device for said providing sponsored content.

22. The method of claim 21, wherein providing sponsored content includes suggesting sponsored content further based on information locally available to the device including contextual information.

23. The method of claim 21, wherein said compensation comprises contractual compensation from the sponsor to other entities for facilitating delivery of the sponsored content to users.

24. The method of claim 21 further comprising the steps of:

in the electronic device obtaining content; and

in the electronic device checking for sponsorship matches for the obtained content;

wherein providing sponsored content further includes suggesting content based on said one or more sponsorship matches.

25. A method for providing sponsored content on an electronic device, comprising the steps of:

entering into a sponsoring relationship with a sponsor to provide certain sponsored content on the electronic device;

in the electronic device providing sponsored content based on information locally available to the device; and

based on the sponsoring relationship, enabling distribution of at least a portion of compensation from a sponsor to a manufacturer of the device for said providing sponsored content.