Detecting a user's location, local intent and travel intent from search queries
First Claim
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1. A computer-implemented method for detecting a user'"'"'s travel intent, the method comprising:
- detecting a user'"'"'s home location from a search history associated with the user, at least a plurality of individual search requests in the search history each having an associated dominant query location;
detecting a local intent from a subsequent search request issued by the user, the local intent including a search dominant query location associated with the search request, the search dominant query location comprising a geographic area of relevance to the search request; and
comparing the search dominant query location to the home location to identify an intent to travel to the search dominant query location.
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Accused Products
Abstract
A search query history for a user is analyzed to determine a home location of the user. Subsequent search queries are analyzed to discern whether the search query contains local intent, meaning that the search query requests information having an area of geographic relevance. In cases where a search query has local intent, the area of geographic relevance for that search query is compared to the home location of the user to determine whether the search query suggests an intent to travel.
110 Citations
20 Claims
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1. A computer-implemented method for detecting a user'"'"'s travel intent, the method comprising:
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detecting a user'"'"'s home location from a search history associated with the user, at least a plurality of individual search requests in the search history each having an associated dominant query location; detecting a local intent from a subsequent search request issued by the user, the local intent including a search dominant query location associated with the search request, the search dominant query location comprising a geographic area of relevance to the search request; and comparing the search dominant query location to the home location to identify an intent to travel to the search dominant query location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-readable medium encoded with computer-executable instructions for detecting a user'"'"'s travel intent, the instructions comprising:
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accumulating the user'"'"'s search history, the search history comprising a plurality of search queries; evaluating the search history to identify a home location for the user, the home location corresponding to a prevalent dominant query location for at least one search query in the search history; receiving a subsequent search request from the user; detecting a local intent from the subsequent search request; detecting a search location for the subsequent search request, the search location being a geographic area of relevance to the subsequent search request; and comparing the search location to the home location to identify an intent to travel to the dominant query location, the intent to travel comprising an indication that the home location differs from the search location. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer-readable medium encoded with computer-executable components for identifying a user'"'"'s travel intent, the components comprising:
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a search engine component configured to collect search history for the user, the search history including a plurality of search queries, at least one of the search queries having a first dominant query location, the search engine component being further configured to return search results relevant to the search queries; a location detection component configured to evaluate each of the search queries to identify any corresponding dominant query locations including the first dominant query location, the location detection component being further configured to evaluate subsequent search queries to identify a second dominant query location; and a location analysis component configured to evaluate the plurality of search queries in the search history, including any dominant query locations identified by the location detection component, to identify a home location for the user, the home location corresponding to the first dominant query location if the first dominant query location represents a most prevalent dominant query location for the search history. - View Dependent Claims (18, 19, 20)
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Specification