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Method and system for using coherence of biological responses as a measure of performance of a media

  • US 20080222670A1
  • Filed: 05/17/2007
  • Published: 09/11/2008
  • Est. Priority Date: 03/07/2007
  • Status: Active Grant
First Claim
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1. A system to support rating a media based on coherence of physiological responses, comprising:

  • one or more sensors operable to measure physiological data from each of a plurality of viewers watching a plurality of events of the media; and

    a coherence module operable to;

    derive physiological response based on the physiological data measured from each of the plurality of viewers watching a specific one of the plurality of events;

    calculate coherence of the physiological responses to the specific one event from the plurality of viewers; and

    rate the specific one event and/or the media based on the coherence of the physiological responses from the plurality of viewers.

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