Method and system for rating media and events in media based on physiological data
First Claim
Patent Images
1. A system to support media and events rating, comprising:
- one or more sensors operable to measure physiological data from each of a plurality of viewers watching a media;
a defining module operable to define the media into one or more event types each having a plurality of event instances in the media based on the physiological data measured from the plurality of viewers; and
a rating module operable to;
derive a plurality of physiological responses from the physiological data measured from the plurality of viewers;
calculate a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and
rate the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type.
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Abstract
Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media.
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Citations
32 Claims
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1. A system to support media and events rating, comprising:
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one or more sensors operable to measure physiological data from each of a plurality of viewers watching a media; a defining module operable to define the media into one or more event types each having a plurality of event instances in the media based on the physiological data measured from the plurality of viewers; and a rating module operable to; derive a plurality of physiological responses from the physiological data measured from the plurality of viewers; calculate a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and rate the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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2. A system to support media and events rating, comprising:
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a defining module operable to define and mark occurrences and durations of one or more event types each having a plurality of event instances in a media; and a receiving module operable to accept physiological data from each of a plurality of viewers watching the media; a rating module operable to; derive a plurality of physiological responses from the physiological data; calculate a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and rate the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type. - View Dependent Claims (3)
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19. A method to support media and events rating, comprising:
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receiving and/or measuring physiological data from each of a plurality of viewers watching a media; defining the media into one or more event types each having a plurality of event instances in the media based on the physiological data measured from the plurality of viewers; deriving a plurality of physiological responses from the physiological data; calculating a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and rating the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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20. A method to support media and events rating, comprising:
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defining and marking occurrences and durations of one or more event types each having a plurality of event instances in a media; receiving and/or measuring physiological data from each of a plurality of viewers watching the media; derive a plurality of physiological responses from the physiological data; calculating a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and rating the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type.
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31. A machine readable medium having instructions stored thereon that when executed cause a system to:
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receive and/or measure physiological data from each of a plurality of viewers watching a media; define the media into one or more event types each having a plurality of event instances in the media based on the physiological data measured from the plurality of viewers; derive a plurality of physiological responses from the physiological data; calculate a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality of physiological responses; and rate the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type.
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32. A system to support media and events rating, comprising:
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means for defining and marking occurrences and durations of one or more event types each having a plurality of event instances in a media; means for receiving and/or measuring physiological data from each of a plurality of viewers watching the media; means for derive a plurality of physiological responses from the physiological data; means for calculating a score for each of the plurality of event instances of a specific one of the one or more event types in the media based on the plurality physiological responses; and means for rating the specific one event type by aggregating the scores of the plurality of event instances of the specific one event type.
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Specification