METHOD AND SYSTEM FOR PROVIDING ENHANCED BROADCAST ADVERTISING

• US 20080227436A1
• Filed: 03/12/2007
• Published: 09/18/2008
• Est. Priority Date: 03/12/2007
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Gantman, Alexander, Streenstra, Jack, Mouber, Randy, Noerenberg, John
• Granted Patent: US 9,143,337 B2
• Time in Patent Office: Days
• US Class Current: 455/414.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/4394 involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/6181 involving transmission via a mobile phone network arrangements for providing broadcast or conference services to substation in data switching networks in combination with wireless systems H04L12/189; wireless uplink channel access H04W74/004
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

One example provides a broadcast device configured to display an advertisement for viewing by a user and a mobile client device configured to capture information relating to the advertisement from the broadcast device. The mobile client device determines whether the captured information is sufficient to allow the mobile client device to generate an electronic coupon. If it is, the mobile client device generates a coupon may be stored in the mobile client device and subsequently presented at a point-of-sale device as part of a transaction. If the captured information is insufficient, the mobile client device may request additional information from an advertiser server either directly or via the broadcast device.

Claims

1. A method operational on a mobile client device comprising:

capturing information related to an advertisement broadcasted by a local broadcast device;

determining whether the captured information is sufficient to process an advertisement-related electronic coupon; and

obtaining an electronic coupon related to the advertisement based on the captured information.

2. The method of claim 1 further comprising:

requesting additional information associated with the advertisement from an advertiser server via the broadcast device;

receiving the additional information from the advertiser server; and

obtaining the electronic coupon related to the advertisement based on the additional information received.

3. The method of claim 2 further comprising:

determining whether the additional information is needed to obtain the electronic coupon.

4. The method of claim 2 wherein the additional information received includes the electronic coupon.

5. The method of claim 2 wherein the additional information is received by the mobile client device via the broadcast device.

6. The method of claim 2 wherein the additional information is received by the mobile client device directly from the advertiser server.

7. The method of claim 2 wherein the request for additional information is sent from the mobile client device to the broadcast device in a sonic signal.

8. The method of claim 1 further comprising:

presenting the electronic coupon at a point-of-sale device as part of a transaction.

9. The method of claim 1 further comprising:

storing the electronic coupon on the mobile client device.

10. The method of claim 1 wherein the mobile client device includes a mobile phone.

11. The method of claim 1 wherein the broadcast device includes a television.

12. The method of claim 1 wherein the captured information related to the advertisement is in video form.

13. The method of claim 1 wherein the captured information related to the advertisement is in audio form.

14. A mobile device comprising:

means for capturing information related to an advertisement broadcasted by a local broadcast device;

means for determining whether the captured information is sufficient to process an advertisement-related electronic coupon; and

means for obtaining an electronic coupon related to the advertisement based on the captured information.

15. The mobile device of claim 14, further comprising:

means for requesting additional information associated with the advertisement from an advertiser server via the broadcast device;

means for receiving the additional information from the advertiser server; and

means for obtaining the electronic coupon related to the advertisement based on the additional information received.

16. The mobile device of claim 14, further comprising:

means for presenting the electronic coupon at a point-of-sale device as part of a transaction.

17. The mobile device of claim 14, further comprising:

means for storing the electronic coupon on the mobile client device.

18. A mobile device comprising:

a module configured to capture information related to an advertisement broadcasted by a local broadcast device

a processor coupled to the module, the processor configured to

determine whether the captured information is sufficient to process an advertisement-related electronic coupon; and

obtain an electronic coupon related to the advertisement based on the captured information.

19. The mobile device of claim 18 wherein the processor is further configured to

request additional information associated with the advertisement from an advertiser server via the broadcast device;

receive the additional information from the advertiser server; and

obtain the electronic coupon related to the advertisement based on the additional information received.

20. The mobile device of claim 18, further comprising:

a user interface for enabling a user to initiate capture of the advertisement related information.

21. The mobile device of claim 18, further comprising:

a memory device for storing the electronic coupon.

22. A machine-readable medium having one or more instructions operational on a mobile client device for obtaining an electronic coupon from an advertisement, which when executed by a processor causes the processor to:

capture information related to an advertisement broadcasted by a local broadcast device;

determine whether the captured information is sufficient to process an advertisement-related electronic coupon; and

obtain an electronic coupon related to the advertisement based on the captured information.

23. The machine-readable medium of claim 22 further having one or more instructions which when executed by a processor causes the processor to:

determine whether additional information is needed to obtain the electronic coupon;

request the additional information associated with the advertisement from an advertiser server via the broadcast device;

receive the additional information from the advertiser server; and

obtain the electronic coupon related to the advertisement based on the additional information received.

24. A method operational on a broadcast device comprising:

receiving an advertisement from an advertiser server;

presenting the advertisement to a user;

receiving a request for additional information from a mobile client device associated with the user; and

sending the request for additional information to the advertiser server.

25. The method of claim 24 further comprising:

receiving the additional information from the advertiser server; and

sending the additional information to the mobile client device.

26. The method of claim 24 wherein the request for additional information is received from the mobile client device as a sonic signal.

27. The method of claim 24 wherein the mobile client device includes a mobile phone.

28. The method of claim 24 wherein the broadcast device includes a television.

29. A broadcast device comprising:

means for receiving an advertisement from an advertiser server;

means for presenting the advertisement to a user;

means for receiving a request for additional information from a mobile client device associated with the user; and

means for sending the request for additional information to the advertiser server.

30. The device of claim 29 further comprising:

means for receiving the additional information from the advertiser server; and

means for sending the additional information to the mobile client device.

31. The device of claim 29 wherein the request for additional information is received from the mobile client device as a sonic signal.

32. A broadcast device comprising:

a first communication interface coupled to a communication network;

a second communication interface for local communications with mobile client devices; and

a processor coupled to the first communication interface, the processor configured to

receive an advertisement from an advertiser server via the first communication interface,

present the advertisement to a user via a content delivery interface,

receive a request for additional information from a mobile client device associated with the user via the second communication interface, and

send the request for additional information to the advertiser server via the first communication interface.

33. The device of claim 32 wherein the processor is further configured to

receive the additional information from the advertiser server;

and

send the additional information to the mobile client device.

34. The device of claim 32 wherein the request for additional information is received from the mobile client device as a sonic signal.

35. The device of claim 32 wherein the broadcast device includes a television.

36. The device of claim 32 wherein the mobile client device includes a mobile phone.

38. The machine-readable medium of claim 32 further having one or more instructions which when executed by a processor causes the processor to:

receive the additional information from the advertiser server; and

send the additional information to the mobile client device.

37. A machine-readable medium having one or more instructions operational on a broadcast device for providing enhanced advertising to a mobile client device, which when executed by a processor causes the processor to:

receive an advertisement from an advertiser server via the first communication interface,

present the advertisement to a user via a content delivery interface,

receive a request for additional information from a mobile client device associated with the user via the second communication interface, and

send the request for additional information to the advertiser server via the first communication interface.