Using commercial share of wallet to compile marketing company lists
First Claim
1. A method of estimating spend capacity of a company, comprising:
- (a) obtaining financial statement data of a plurality of companies;
(b) modeling industry spending patterns using individual and aggregate corporate data, including financial statement data;
(c) for each company in the plurality of companies, estimating a commercial size of spending wallet of the company based on financial statement data of the company, total business spend of the company, and the model of industry spending patterns; and
(d) rating each company for marketing purposes based on the commercial size of spending wallet of the company.
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Abstract
Commercial size of spending wallet (“CSoSW”) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (“CSoW”) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company'"'"'s spend capacity. Marketing companies that sell lists compile those lists by searching one or more databases for names and/or businesses that match certain criteria. Those marketing companies can use the CSoW/CSoSW modeling approach to show predicted spend and/or revenues for each company on a list. This makes the list more valuable to list buyers.
213 Citations
6 Claims
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1. A method of estimating spend capacity of a company, comprising:
- (a) obtaining financial statement data of a plurality of companies;
(b) modeling industry spending patterns using individual and aggregate corporate data, including financial statement data;
(c) for each company in the plurality of companies, estimating a commercial size of spending wallet of the company based on financial statement data of the company, total business spend of the company, and the model of industry spending patterns; and
(d) rating each company for marketing purposes based on the commercial size of spending wallet of the company. - View Dependent Claims (3)
- (a) obtaining financial statement data of a plurality of companies;
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2. (canceled)
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4. A computer-based system for estimating spend capacity of a company, comprising:
- a processor; and
a memory in communication with the processor for storing a plurality of instructions for directing the processor to obtain financial statement data of a plurality of companies;
model industry spending patterns using individual and aggregate corporate data, including financial statement data;
for each company in the plurality of companies, estimate a commercial size of spending wallet of the company based on financial statement data of the company, total business spend of the company, and the model of industry spending patterns; and
rate each company for marketing purposes based on the commercial size of spending wallet of the company. - View Dependent Claims (6)
- a processor; and
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5. (canceled)
Specification