METHODS AND APPARATUS TO COMPUTE REACH AND FREQUENCY VALUES FOR FLIGHTED SCHEDULES

• US 20080228543A1
• Filed: 03/14/2008
• Published: 09/18/2008
• Est. Priority Date: 03/16/2007
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Doe, Peter Campbell
• Application Number:
  US12/048,531
• Publication Number:
  US 20080228543A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Methods and apparatus to compute reach and frequency values for flighted schedules are disclosed. An example method includes selecting two media components from a plurality of media components, and calculating a first flighted schedule campaign reach based on the two media components. The example method also includes repeating the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.

Claims

1. A method to calculate a flighted schedule campaign reach comprising:

selecting two media components from a plurality of media components;

calculating a first flighted schedule campaign reach based on the two media components; and

repeating the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.

2. A method as described in claim 1, further comprising fitting the first flighted schedule campaign reach to a distribution model to compute the first flighted schedule campaign reach based on at least two time periods.

3. A method as described in claim 2, wherein fitting the first flighted schedule campaign reach to the distribution model comprises fitting to at least one of a negative binomial distribution model, a Gamma Poisson model, or a maximum likelihood estimation process.

4. A method as defined in claim 1, further comprising identifying a rank order of the plurality of media components based on a corresponding time period of each of the plurality of media components.

5. A method as defined in claim 4, wherein selecting the third media component comprises selecting one of the ranked plurality of media components having the shortest third duration.

6. A method as defined in claim 1, wherein the selected two media components comprise the two shortest durations of the ranked plurality of media components.

7. A method as defined in claim 1, wherein calculating the first flighted schedule campaign reach further comprises:

computing an individual reach value for each of the two media components;

computing a combined reach component based on the individual reach values; and

calculating at least one factor associated with the combined reach component to verify consistency with the first flighted schedule campaign reach.

8. A method as defined in claim 7, further comprising calculating at least one difference value for each of the two media components based on at least one time period associated with each media component.

9. A method as defined in claim 8, further comprising applying the at least one factor to each of the at least one difference values to verify consistency of the difference values and the first flighted schedule campaign reach.

10. A method as defined in claim 9, further comprising deriving at least one reach value of the two media components associated with unreached time periods.

11. An apparatus to calculate a flighted schedule campaign reach comprising:

a collector to collect reach values associated with a first and second media components from a plurality of media components;

a duplicator to calculate reach value differences of the collected reach values to estimate exposure duplication; and

a reach calculator to iteratively calculate the flighted schedule campaign reach based on the reach value differences and another media component from the collector.

12. An apparatus as defined in claim 11, further comprising a gross rating point (GRP) computer to calculate at least one GRP value based on media component exposure data, and wherein the collector is to collect the at least one GRP value.

13. An apparatus as defined in claim 11, wherein the collector is to arrange the collected reach values in a rank order based on a time period associated with each of the plurality of media components.

14. An apparatus as defined in claim 13, wherein the collector is to select the first and second media components based on a minimum time period in the rank order.

15. An apparatus as defined in claim 11, further comprising a consistency check computer to calculate at least one parameter to estimate a combined reach value of the first and second media components.

16. An apparatus as defined in claim 15, further comprising a factorer to apply the at least one parameter to the reach value differences to verify consistency with the reach value differences.

17. A method to calculate a flighted schedule campaign comprising:

selecting first and a second media components from a plurality of media components;

calculating a first combined reach of the first and second media components;

fitting the first combined reach to a distribution model;

selecting a third media component from the plurality of media components; and

calculating a second combined reach based on the first combined reach and the third media component.

18. A method as defined in claim 17, further comprising, when the plurality of media components comprises a fourth media component:

fitting the second combined reach to the distribution model;

selecting the fourth media component; and

calculating a third combined reach based on the second combined reach and the fourth media component.

19. A method to calculate a flighted schedule campaign comprising:

identifying a first media component from a plurality of media components, the first media component comprising a first shortest time period;

identifying a second media component from the plurality of media components, the second media component comprising a second shortest time period;

combining the first and second media components to calculate a reach value for each of the first and second time periods;

calculating a first flighted schedule campaign reach based on the combined media components; and

fitting a model parameter to the first flighted schedule campaign.

20. An article of manufacture storing machine accessible instructions that, when executed, cause a machine to:

select two media components from a plurality of media components;

calculate a first flighted schedule campaign reach based on the two media components; and

repeat the selecting and calculating using the first flighted schedule campaign reach and a third media component from the plurality of media components to calculate a second flighted schedule campaign reach associated with the first, second, and third media components.

21. An article of manufacture as defined in claim 20, wherein the machine accessible instructions further cause the machine to fit the first flighted schedule campaign reach to a distribution model to compute the first flighted schedule campaign reach based on at least two time periods.

22. An article of manufacture as defined in claim 21, wherein the machine accessible instructions further cause the machine to fit at least one of a negative binomial distribution model, a Gamma Poisson model, or a maximum likelihood estimation process.

23. An article of manufacture as defined in claim 20, wherein the machine accessible instructions further cause the machine to identify a rank order of the plurality of media components based on a corresponding time period of each of the plurality of media components.

24. An article of manufacture as defined in claim 23, wherein the machine accessible instructions further cause the machine to select one of the ranked plurality of media components having the two shortest durations.

25. An article of manufacture as defined in claim 20, wherein the machine accessible instructions further cause the machine to:

compute an individual reach value for each of the two media components;

compute a combined reach component based on the individual reach values; and

calculate at least one factor associated with the combined reach component to verify consistency with the first flighted schedule campaign reach.

26. An article of manufacture as defined in claim 25, wherein the machine accessible instructions further cause the machine to calculate at least one difference value for each of the two media components based on at least one time period associated with each media component.

27. An article of manufacture as defined in claim 26, wherein the machine accessible instructions further cause the machine to apply the at least one factor to each of the at least one difference values to verify consistency of the difference values and the first flighted schedule campaign reach.

28. An article of manufacture as defined in claim 27, wherein the machine accessible instructions further cause the machine to derive at least one reach value of the two media components associated with unreached time periods.