METHOD AND SYSTEM FOR DEVELOPING AN AUDIENCE OF BUYERS AND OBTAINING THEIR BEHAVIORAL PREFERENCES USING EVENT KEYWORDS

• US 20080228544A1
• Filed: 03/15/2007
• Published: 09/18/2008
• Est. Priority Date: 03/15/2007
• Status: Abandoned Application

• Current Assignee: BD Metrics Incorporated
• Original Assignee: BD Metrics Incorporated
• Inventors: LEISTER, DENNIS EARL, MAHONEY, DON, JANUARIO, TIMOTHY DALE, BARBER, JOHN, NAIK, PIYUSH, WOOSLEY, MICHAEL L.
• Application Number:
  US11/686,741
• Publication Number:
  US 20080228544A1
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 10/1095 Meeting or appointment
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data

Abstract

A method and system are disclosed that serve content relevant to a participant in an event in order to drive behaviors that lead to meetings between the participant and at least one of a plurality of business entities. The business entity can compile profiles of participants attending an event based on behaviors associated with each of the plurality of participants. The business entity can then define characteristics that enable such business entity to create links associated with a content message directed each participant of the event.

Claims

1. A method for serving content relevant to at least one participant in an event in order to drive behaviors that lead to meetings between the at least one participant and at least one of a plurality of business entities, comprising:

permitting at least one exhibitor in the event to create links associated with at least one content message directed to at least one participant of the event;

selecting at least one of the created links to serve the at least one participant of the event, the selecting configured to be based on searches performed by the at least one participant;

providing each selected link to the at least one participant in order to initiate specific interaction of the at least one participant; and

establishing a connection between the permitted exhibitor and the at least one participant in order to schedule a business activity between the permitted exhibitor and the at least one participant.

2. The method of claim 1, further comprising:

searching for predetermined information stored within a host database based on terms submitted at an input interface associated with the host server;

wherein the selecting includes assembling a plurality of links corresponding to the searched information and ranking the assembled links based on results of a database query to determine whether an exact match to the predetermined information has been purchased by at least one of the exhibitors;

wherein the providing includes returning an identification for each link purchased by the least one exhibitor, and assigning at least one random number within a predetermined range when an exact match to the predetermined information has been purchased by at least one of the exhibitors, the links being ordered in accordance with the random numbers.

3. The method of claim 2, wherein a link with the highest random number is displayed first, and the remaining links are displayed in descending order of their corresponding random numbers.

4. The method of claim 1, further comprising:

receiving a desired keyword from the at least one exhibitor;

verifying whether the received keyword is available for purchase;

indicating the keyword is sold out when the keyword in unavailable for purchase, and/or storing the keyword when the keyword is available for purchase;

permitting the participant to purchase the available keyword, wherein a created link from the permitting is associated with the keyword; and

the selecting includes selecting the associated link when the at least one participant searches based on the keyword and/or variations thereof.

5. The method of claim 4, further comprising:

storing a list of terms related for the community; and

recommending keywords to the participant based on prior selected keywords by accessing the stored list of related terms.

6. The method of claim 1, wherein the selecting comprises:

determining a number of locations within a host server that enable a display of each selected link;

comparing a number of links to the determined number of locations;

populating a first tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are exact matches to search words inputted by the at least one participant;

populating a second tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are grammatically similar to search words inputted by the at least one participant provided the number of determined locations is greater than the number of links in the first tumbler;

populating a third tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are contextual matches to search words inputted by the at least one participant, provided the number of determined locations is greater than the number of links in the first tumbler and the second tumbler; and

ordering the links in each of the first, second and/or third tumbler.

7. The method of claim 6, wherein:

the ordering is based on random numbers assigned to links in the first tumbler, second tumbler and/or third tumbler, and/or bids placed on each respective link.

8. The method of claim 6, wherein:

the ordering is based on a ratio of number of times each link is accessed to the number of times that each link is displayed.

9. The method of claim 6, wherein grammatical similarity is determined by deriving a grammatical stem for each word in the keyword and/or phrase purchased by an exhibitor.

10. The method of claim 8, further comprising:

tagging the keywords and/or phrases achieving the highest ratios as most relevant; and

causing the tagged keywords and/or phrases to be displayed in the highest positions.

11. The method of claim 1, further comprising:

compiling profiles associated with a plurality of participants attending an event based on behaviors associated with each of the plurality of participants including searches performed by the at least one participant; and

defining characteristics in accordance with features determined by at least one exhibitor of the event to be desirable,

wherein the established connection is based on a match of the defined characteristics and the compiled profiles associated with the at least one participant attending the event.

12. The method of claim 1, wherein the providing is configured to be based on a number of display locations available.

13. The method of claim 1, further comprising:

capturing a search behavior of the at least one participant when the at least one participant searches an event keyword;

incrementing a company bin associated with the at least one exhibitor that subscribed to the searched event keyword;

augmenting the lead quality score of the at least one participant, within a lead pool associated with the at least one exhibitor; and

updating the lead ranking of the at least one participant based on the augmented lead quality score in determining whether to establish the connection.

14. A system for serving content relevant to at least one participant in an event in order to drive behaviors that lead to meetings between the participant and at least one of a plurality of business entities, comprising:

at least one processor to;

permit at least one exhibitor in the event to create links associated with at least one content message directed to at least one participant of the event;

select at least one of the created links to serve the at least one participant of the event, the selecting configured to be based on searches performed by the at least one participant;

provide each selected link to the at least one participant in order to initiate specific interaction of the at least one participant; and

establish a connection between the permitted exhibitor and the at least one participant in order to schedule a business activity between the permitted exhibitor and the at least one participant.

15. The system of claim 14, wherein:

the at least one processor to;

search for predetermined information stored within a host database based on terms submitted at an input interface associated with the host server;

wherein the selecting includes to assemble a plurality of links corresponding to the searched information and rank the assembled links based on results of a database query to determine whether an exact match to the predetermined information has been purchased by at least one of the exhibitors;

wherein the providing includes to return an identification for each link purchased by the least one exhibitor, and assign at least one random number within a predetermined range when an exact match to the predetermined information has been purchased by at least one of the exhibitors, the links being ordered in accordance with the random numbers.

16. The system of claim 15, wherein a link with the highest random number is displayed first, and the remaining links are displayed in descending order of their corresponding random numbers.

17. The system of claim 14, wherein:

the permitting of the at least one processor to also;

receive a desired keyword from the at least one exhibitor;

verify whether the received keyword is available for purchase;

indicate the keyword is sold out when the keyword in unavailable for purchase, and/or storing the keyword when the keyword is available for purchase;

permit the participant to purchase the available keyword, wherein a created link from the permitting is associated with the keyword; and

the selecting of the at least one processor to also select the associated link when the at least one participant searches based on the keyword and/or variations thereof.

18. The system of claim 17, further comprising:

a database to store a list of terms related for the community; and

the at least one processor to also recommend keywords to the purchaser based on prior selected keywords by accessing the stored list of related terms.

19. The system of claim 14, wherein:

the selecting of the at least one processor also to;

determine a number of locations within a host server that enable a display of each selected link;

compare a number of links to the determined number of locations;

populate a first tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are exact matches to search words inputted by the at least one participant;

populate a second tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are grammatically similar to search words inputted by at the least one participant, provided the number of determined locations is greater than the number of links in the first tumbler;

populate a third tumbler with links connected to keywords and/or phrases of a permitted exhibitor that are contextual matches to searches words inputted by the least one participant, provided the number of determined locations is greater than the number of links in the first tumbler and the second tumbler; and

order the links in each of the first, second and/or third tumbler.

20. The system of claim 19, wherein:

the ordering is based on random numbers assigned to links in the first tumbler, second tumbler and/or third tumbler, and/or bids placed on each respective link.

21. The system of claim 19, wherein:

the ordering is based on a ratio of number of times each link is accessed to the number of times that each link is displayed.

22. The system of claim 19, wherein the grammatical similarity is determined by deriving a grammatical stem for each word in the keyword and/or phrase purchased by an exhibitor.

23. The system of claim 21, wherein the at least one processor to also:

tag the keywords and/or phrases achieving the highest ratios as most relevant; and

cause the tagged keywords and/or phrases to be displayed in the highest positions.

24. The system of claim 14, wherein the at least one processor to also:

compile profiles associated with a plurality of participants attending an event based on behaviors associated with each of the plurality of participants including searches performed by the at least one participant; and

define characteristics in accordance with features determined by at least one exhibitor of the event;

wherein the established connection is based on a match of the defined characteristics and the compiled profiles associated with the at least one participant attending the event.

25. The system of claim 14, wherein the providing is configured to be based on a number of display locations available.

26. The system of claim 14, wherein the at least one processor to also:

capture a search behavior of the at least one participant when the at least one participant searches air event keyword;

increment a company bin associated with the at least one exhibitor that subscribed to the searched event keyword;

augment the lead quality score of the at least one participant within a lead pool associated with the at least one exhibitor; and

update the lead ranking of the at least one participant based on the augmented lead quality score in determining whether to establish the connection.

27. A method for serving content relevant to at least one attendee in an event in order to drive behaviors that lead to meetings between the at least one attendee and at least one of a plurality of business entities, comprising:

compiling profiles associated with a plurality of attendees of an event based on captured keyword search behaviors and subsequent link accesses of the attendees;

qualifying each of the plurality of attendees based on scores associated with the compiled profiles;

determining a match score associated with the qualified attendees, the match score configured to be based on evaluating the compiled profiles of the qualified attendees and keywords purchased by an exhibitor;

ranking the qualified attendees in accordance with qualification scores associated with each of the qualified attendees; and

targeting at least one of the ranked attendees in accordance with a result attained from the qualification scores.

28. The method of claim 27, wherein the compiling comprises:

capturing keyword search behaviors of attendees within a host server,

allocating memory locations for the captured keywords, the allocated memory locations being designated to each exhibitor that purchased the captured keywords, and

the ranking including modifying the ranking associated with each attendee when the captured keyword of each respective attendee is allocated to an exhibitor.

29. The method of claim 27, further comprising:

permitting each of the plurality of attendees to bookmark a link, express an intent to visit a booth associated with an exhibitor, and/or request a meeting with the exhibitor.

30. The method of claim 28, wherein the targeting further comprises:

permitting an exhibitor to request connections and meetings with attendees identified as most relevant based on the modified ranking associated with each attendee.

31. A system for serving content relevant to at least one attendee in an event in order to drive behaviors that lead to meetings between the at least one attendee and at least one of a plurality of business entities, comprising:

at least one processor to;

compile profiles associated with a plurality of attendees of an event based on captured keyword search behaviors and subsequent link accesses of the attendees,

qualify each of the plurality of attendees based on scores associated with the compiled profiles,

determine a match score from the qualified attendees, the match score configured to be based on evaluating the compiled profiles of the qualified attendees and keywords purchased by an exhibitor, and

rank the qualified attendees in accordance with qualification scores associated with each of the qualified attendees, and

target at least one of the ranked attendees in accordance with a result attained from the qualification scores.

32. The system of claim 31, further comprising:

memory to store captured keyword search behaviors of attendees within a host server;

wherein

the compiling of the at least one processor to;

capture keyword search behaviors of attendees within a host server,

allocate memory locations for the captured keywords, the allocated memory locations being designated to each exhibitor that purchased the captured keywords, and

the ranking including modifying the ranking associated with each attendee when the captured keyword of each respective attendee is allocated to an exhibitor.

33. The system of claim 31, wherein:

the at least one processor permits each of the plurality of attendees to bookmark a link, express an intent to visit a booth associated with an exhibitor, and/or request, a meeting with the exhibitor.

34. The system of claim 32, wherein:

the targeting of the at least one processor permits an exhibitor to request connections and meetings with attendees identified as most relevant based on the modified ranking associated with each attendee.