DELIVERY OF COUPONS THROUGH ADVERTISEMENT

• US 20080228568A1
• Filed: 03/16/2007
• Published: 09/18/2008
• Est. Priority Date: 03/16/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Williams, Charles J., Bykov, Sergey I., Belvin, Timothy E.
• Application Number:
  US11/687,240
• Publication Number:
  US 20080228568A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods that supply associations between advertisements—and—relevance of coupons for customers. Accordingly, the customer is empowered to interact with an advertising system, and the coupons obtained are considered desirable by the customer (e.g., non-spam). The advertisement system includes a presentation component (which presents advertisement to customers); a contextualization component (which analyzes context of purchase related to the advertisement such as location, profile, and basket of the customer), and a dispenser component (which dispenses the coupons based on customer initiation—e.g., pressing a button).

Claims

1. A computer implemented system comprising:

a contextualization component that analyzes context of activities related to a customer, for a display of an advertisement thereto; and

a coupon dispenser component that dispenses a coupon(s) related to the advertisement based on a request by the customer.

2. The computer implemented system of claim 1 further comprising a presentation component that presents the advertisement to the customers.

3. The computer implemented system of claim 2 further comprising a location component that evaluates location of the presentation component or the customer or a combination thereof.

4. The computer implemented system of claim 2, the context of the purchase based on a profile of the customer or basket thereof.

5. The computer implemented system of claim 1 further comprising a machine learning component that facilitates ad selection for presentation to the customer.

6. The computer implemented system of claim 1 further comprising an advertisement data store for storage of advertisements.

7. The computer implemented system of claim 6 further comprising an advertisement component that selects advertisements from the data store.

8. The computer implemented system of claim 1 further comprising an online storage component that stores coupons dispensed from the coupon dispenser component.

9. The computer implemented system of claim 1, a value of the coupon dynamically updateable.

10. A computer implemented method comprising:

displaying an advertisement to a customer; and

receiving a request from the customer for issuing a coupon related to the advertisement.

11. The computer implemented method of claim 10 further comprising displaying the advertisement based on analyzing a context of purchase related to activities of the customer.

12. The computer implemented method of claim 11, the analyzing act based on a location of the customer.

13. The computer implemented method of claim 11, the analyzing act based on profile of the customer.

14. The computer implemented method of claim 11 further comprising transferring an electronic coupon to a smart mobile device of the customer or coupon account.

15. The computer implemented method of claim 11 further comprising dynamically updating the advertisement.

16. The computer implemented method of claim 11 further comprising employing non-usage of the coupon as a marketing criteria.

17. The computer implemented method of claim 11 further comprising delivering the coupon to the customer in form of a paper coupon.

18. The computer implemented method of claim 11 further comprising submitting payment data and coupon data as a single request to a processing entity.

19. The computer implemented method of claim 11 further comprising changing a value of the coupon.

20. A computer implemented system comprising:

means for analyzing context of activities related to a customer, for a display of an advertisement thereto; and

means for dispensing a coupon related to the advertisement based on customer initiation.