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Contextual television advertisement delivery

  • US 20080229354A1
  • Filed: 03/13/2007
  • Published: 09/18/2008
  • Est. Priority Date: 03/13/2007
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving a user selection of a media title associated with a set of contextual metadata;

    forwarding a request for said media title to a first server;

    forwarding an advertisement request including said set of contextual metadata to a second server, and wherein said second server utilizes said set of contextual metadata to retrieve contextual television advertisement information;

    receiving said contextual television advertisement information from said second server;

    receiving said media title from said first server;

    playing said contextual television advertisement information; and

    playing said media title.

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