SYSTEM AND METHOD FOR TARGET ADVERTISING
First Claim
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1. A computer-based method for targeting advertisement to users on a computer network, comprising:
- generating a catalog with at least one item of interest to the user;
allowing the user to select from the catalog an item of interest;
enabling the user to place the item of interest into a list expressing the interests of the user;
determining from a selection of advertisements an advertisement best suited for the user; and
presenting to the user the advertisement best suited for the user.
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Abstract
A computer-based system and method are described to provide advertisers with effective target advertising. More specifically, the system and method enable individuals to explicitly specify which brands they feel an affinity for in order to determine and present advertisements based on the individual'"'"'s actual self-described affinities.
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Citations
20 Claims
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1. A computer-based method for targeting advertisement to users on a computer network, comprising:
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generating a catalog with at least one item of interest to the user; allowing the user to select from the catalog an item of interest; enabling the user to place the item of interest into a list expressing the interests of the user; determining from a selection of advertisements an advertisement best suited for the user; and presenting to the user the advertisement best suited for the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 12)
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10. A method for targeting advertisement to members on a social networking community over a computer network, comprising:
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generating a set of items of interest for selection by a member; allowing the member to select at least one item of interest from the set of items; enabling the member to place the at least one item of interest into a list associated with the member; contacting a group of members affiliated with the member; notifying the group of members that the member has the at least one item of interest in the list associated with the member; and displaying an advertisement associated with the at least one item of interest to the group of members. - View Dependent Claims (11, 13, 14, 15)
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16. A system for provided targeted advertising, comprising:
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at least one server comprising; a selection of advertisements; a hotlist engine operative to retrieve and aggregate profile and interest data input by a user; and an advertisement targeting engine operative to determine from the selection of advertisements an advertisement to present to the user based on the user'"'"'s profile and interest data; at least one client device comprising; an input device to input the user'"'"'s profile and interest data; and a display to display the advertisement determined by the advertisement targeting engine; and
,a communication link providing communication between the at least one server and the at least one client device. - View Dependent Claims (17, 18, 19)
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20. A computer program product for target advertising, the computer program product being embodied in a computer readable medium and comprising computer instructions which, when executed by a processor cause a computer to:
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provide a catalog with at least one brand to the user; allow the user to select from the catalog a brand; enable the user to place the brand into a list of the user'"'"'s selected brands; determine from a selection of advertisements an advertisement for the user based on the interests of the user; and display the advertisement to the user.
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Specification