METHOD OF ADVERTISING WHILE PLAYING MULTIMEDIA CONTENT
First Claim
1. A method of advertising comprising:
- recognizing that a user'"'"'s terminal is playing or initiating to play a multimedia content transmitted from a website;
providing data indicative of the user'"'"'s interactions with the Internet before playing or initiating to play the multimedia content;
analyzing the data so as to draw an advertisement keyword relating to the user'"'"'s interactions with the Internet;
selecting at least one advertisement based on the advertisement keyword; and
transmitting the at least one advertisement for displaying on the user'"'"'s terminal while playing the multimedia content.
5 Assignments
0 Petitions
Accused Products
Abstract
An advertising method and system displaying a context advertisement when the context advertising associated with a contents page which does not match with an advertising keyword or has no text, is provided. The advertising method which displays context advertising information includes: maintaining a context advertising database including the context advertising information; maintaining a user input keyword database including an input query set of keywords inputted by a user; and retrieving and displaying context advertising information associated with the input query set from the context advertising database, when the user visits a contents page which does not match with an advertising keyword or has no text.
-
Citations
20 Claims
-
1. A method of advertising comprising:
-
recognizing that a user'"'"'s terminal is playing or initiating to play a multimedia content transmitted from a website; providing data indicative of the user'"'"'s interactions with the Internet before playing or initiating to play the multimedia content; analyzing the data so as to draw an advertisement keyword relating to the user'"'"'s interactions with the Internet; selecting at least one advertisement based on the advertisement keyword; and transmitting the at least one advertisement for displaying on the user'"'"'s terminal while playing the multimedia content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification