System and method for storing advertising data

• US 20080235740A1
• Filed: 03/20/2007
• Published: 09/25/2008
• Est. Priority Date: 03/20/2007
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: Sbc Knowledge Ventures, L.P.
• Inventors: Gilbert, Mazin, Gupta, Narendra K.
• Granted Patent: US 9,106,974 B2
• Time in Patent Office: Days
• US Class Current: 725/86
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4332 by placing content in organized collections, e.g. local EPG data repository interfaces, Database management systems or updating for information retrieval G06F16/23; details of retrieval of video data and associated meta data in video database G06F16/739
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A computerized method is disclosed for presenting advertising data extracted from a video data stream, the method including storing a plurality of advertising data items extracted from the video data stream at an end user device; and displaying a plurality of sorted advertising indicator data items at the end user device, wherein each of the advertising indicator data items indicates one of the plurality of stored advertising data items. A system is disclosed for performing the method. A data structure is disclosed providing a functional and structural interrelationship between a processor in the system and data in the data structure.

Claims

1. A computerized method for presenting advertising data extracted from a video data stream, the method comprising:

storing a plurality of advertising data items extracted from the video data stream at an end user device; and

displaying a plurality of sorted advertising indicator data items based on the advertising data items at the end user device, wherein each of the plurality of advertising indicator data items indicates one of the plurality of stored advertising data items.

2. The method of claim 1, wherein the advertising indicator data items are sorted based on end user selected criterion data, wherein the end user selected criterion data is selected from the group consisting of advertising data selection date, advertising data category and advertising data type, wherein the end user selected criterion is applied to the advertising data indicated by the advertising indicator data items.

3. The method of claim 2, wherein the video stream is received from an internet protocol television (IPTV) system, wherein the advertising data type is applied to the plurality of stored advertising data items, wherein the data type is selected from the group consisting of video, audio, text and image.

4. The method of claim 1, further comprising:

presenting excerpt data at the end user device, when an end user device remote control places a cursor over one of the plurality of displayed advertising indicator data items, wherein the excerpt data is extracted from the advertising data item indicated by the displayed advertising indicator data items, wherein the excerpt data is selected from the group consisting of video, audio, text, key word and image data.

5. The method of claim 4, further comprising:

sensing reference data in the plurality of stored advertising data items at the end user device, wherein the excerpt data presented further comprises the reference data.

6. The method of claim 1, further comprising:

presenting at the end user device a stored advertising data item indicated by a selected one of the advertising indicator data items.

7. The method of claim 2, wherein the plurality of advertising indicator data items are sorted further based on an end user tendency to respond to an advertising data type for the advertising data item indicated by each of the advertising indicator data items.

8. The method of claim 1, further comprising:

sensing reference data in the plurality of stored advertising data items at the end user device; and

selecting reference data for presentation with at least one of the advertising indicator data items.

9. The method of claim 1, further comprising:

sending notification data to an advertiser device wherein the notification data indicates the advertising data associated with the advertiser device has been involved in an event selected from the group consisting of advertising data stored and advertising data reviewed.

10. The method of claim 9, further comprising:

receiving targeted advertising at the end user device based an event selected from the group consisting of advertising data stored and advertising data reviewed.

11. A system for presenting advertising data extracted from a video data stream, the system comprising:

a processor in data communication with a computer readable memory; and

a computer program embedded in the memory, the computer program further comprising instructions to store a plurality of advertising data items extracted from the video data stream at an end user device and instructions display a plurality of sorted advertising indicator data items based on the advertising data items at the end user device, wherein each of the plurality of advertising indicator data items indicates one of the plurality of stored advertising data items.

12. The system of claim 11, wherein in the computer program the advertising indicator data items are sorted based on end user selected criterion data, wherein the end user selected criterion data is selected from the group consisting of advertising data selection date, advertising data category and advertising data type, wherein the end user selected criterion is applied to the advertising data indicated by the advertising indicator data items.

13. The system of claim 12, wherein the video stream is received from an internet protocol television (IPTV) system, wherein the advertising data type is applied to the plurality of stored advertising data items, wherein the data type is selected from the group consisting of video, audio, text and image.

14. The system of claim 11, the computer program further comprising, instructions to present excerpt data at the end user device, when an end user device remote control places a cursor over one of the plurality of displayed advertising indicator data items, wherein the excerpt data is extracted from the advertising data item indicated by the displayed advertising indicator data items, wherein the excerpt data is selected from the group consisting of video, audio, text, key word and image data.

15. The system of claim 14, the computer program further comprising instructions to sense reference data in the plurality of stored advertising data items at the end user device, wherein the excerpt data presented further comprises the reference data.

16. The system of claim 11, the computer program further comprising instructions to present at the end user device a stored advertising data item indicated by a selected one of the advertising indicator data items.

17. The system of claim 12, wherein in the computer program the plurality of advertising indicator data items are sorted further based on an end user tendency to respond to an advertising data type for the advertising data item indicated by each of the advertising indicator data items.

18. A computer readable medium having stored thereon a computer program for presenting advertising data extracted from a video data stream, the computer program further comprising instructions to store a plurality of advertising data items extracted from the video data stream at an end user device and instructions display a plurality of sorted advertising indicator data items based on the advertising data items at the end user device, wherein each of the plurality of advertising indicator data items indicates one of the plurality of stored advertising data items.

19. A computer readable medium having a data structure embedded thereon, the data structure comprising:

a first field for storing data indicating a stored advertising data item; and

a second field for storing data indicating an advertising indicator data item for the stored advertising data item, wherein the advertising indicator data item is displayed at an end user device for accessing the advertising data item.

20. The computer readable medium of claim 19, the data structure further comprising:

a third field for storing data indicating a caption for the advertising indicator data item.