Delivering and Displaying Advertisement or Other Application Data to Display Systems
First Claim
1. A method for delivering information to a display, comprising:
- establishing a communication link with a display, which receives one or more TV programming channels and an independent designated application channel and includes at least a first display window and a second display window separated from each other without spatial overlap on the screen, to send data of the independent designated application channel to the display, wherein the communication link is separate from one or more communication links that deliver the one or more TV programming channels to the display; and
delivering information over the designated application channel to the display to display in the first display window while simultaneously displaying a TV programming channel on the second display window.
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Accused Products
Abstract
Display devices and systems including television sets, and systems, apparatus and methods for delivering information and providing services through display devices and systems. The display used in the described systems and methods is capable of receiving one or more TV programming channels and an independent designated application channel and having at least a first display window and a second display window separated from each other without spatial overlap on the screen. The information sent over the designated application channel to the display is displayed on the first display window while simultaneously displaying one of the TV programming channels on the second display window. A viewer control mechanism is provided in the display to allow the viewer to switch the information received from the designated application channel from the first display window to the second display window and switch back at the viewer'"'"'s choice.
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Citations
50 Claims
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1. A method for delivering information to a display, comprising:
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establishing a communication link with a display, which receives one or more TV programming channels and an independent designated application channel and includes at least a first display window and a second display window separated from each other without spatial overlap on the screen, to send data of the independent designated application channel to the display, wherein the communication link is separate from one or more communication links that deliver the one or more TV programming channels to the display; and delivering information over the designated application channel to the display to display in the first display window while simultaneously displaying a TV programming channel on the second display window. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A display system, comprising:
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a screen to display images; at least one TV and video input to receive a TV or video input channel for display on the screen; a designated application channel receiver to receive a designated application channel that is independent from a broadcast TV programming channel; a local memory that stores data received in the designated application channel; and a display controller to control each frame displayed on the screen to have a first display window at a first location on the screen that displays the TV or video input channel and a second window at a second location without overlap with the first display window that displays the stored data in the designated application channel, wherein the display controller includes a switch mechanism to switch displayed contents between the first and the second display windows. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34)
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35. A system, comprising:
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a communication network to provide communications to devices in communication with the communication network; a designated application channel computer server in communication with the communication network to send out data of a designated application channel that is independent from a broadcast TV programming channel; and a display system comprising a designated application channel receiver in communication with the communication network to receive the data of the designated application channel, a local memory to store the received data, a screen to display images, a display controller to retrieve the stored data from the local memory and to display the retrieved data on the screen, and a TV programming receiver to receive the broadcast TV programming channel, wherein the display controller operates to control each frame displayed on the screen to simultaneously display the stored data in the designated application channel and the broadcast TV programming channel on the screen. - View Dependent Claims (36)
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37. A method for sending TV advertisements to TV viewers, comprising:
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delivering a designated application channel, that is separated from TV programming channels, through a communication network to networked displays equipped to receive the designated application channel and TV programming channels; and using one or more computer servers in communication with the communication network to supply selected TV advertisements over the designated application channel without TV programming to each of the networked displays based on viewer profile information of one or more TV viewers associated with the respective networked display. - View Dependent Claims (38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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Specification