Customized Content Delivery System and Method

• US 20080242221A1
• Filed: 03/27/2007
• Published: 10/02/2008
• Est. Priority Date: 03/27/2007
• Status: Active Grant

• Current Assignee: Iocast LLC
• Original Assignee: Iocast LLC
• Inventors: Shapiro, Andrew J., Skolnik, Seth M.
• Granted Patent: US 7,787,818 B2
• Time in Patent Office: Days
• US Class Current: 455/3.06
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A method and system for providing customized content for a plurality of users is provided. In one embodiment, the method may comprise receiving user information from a plurality of users including location information of each user. For each of the plurality of users, the method may include constructing first compilation data that includes information of a first plurality of content elements and wherein the first compilation data constructed for each use may be different. For each of the plurality of users, the method may further include presenting the content elements of the first compilation data to each of the plurality of respective users. The first compilation data may be constructed from a first template, and the method may further comprise receiving feedback from a set of the users, modifying the respective first template of the set of users based on the feedback, and constructing second compilation data that includes information of a second plurality of content elements for the set of users. Finally, the content elements may be scheduled to be transmitted to the user device, such as a mobile telephone, according to rules configured to reduce peak communications network utilization.

Claims

1. A method of providing customized content for a plurality of users, comprising:

receiving user information from the plurality of users including location information of each user;

for each of the plurality of users, constructing first compilation data that includes information of a first plurality of content elements;

wherein the first compilation data constructed for at least some users of the plurality of users is different; and

presenting the content elements of the first compilation data to each of the plurality of users in accordance with the first compilation data.

2. The method of claim 1, wherein some content elements presented to at least some of the plurality of users comprise advertisements, and the method further comprises selecting at least some of the advertisements based on the user information.

3. The method of claim 1, wherein some content elements presented to at least some of the plurality of users include information pertinent to the location of the user and other content elements include information pertinent to a second location supplied by the user.

4. The method of claim 1, wherein the first compilation data is constructed from a respective first template, the method further comprising:

receiving feedback from a set of the plurality of users; and

modifying the respective first template of the set of the plurality of users based on the feedback; and

for the set of plurality of users, constructing second compilation data that includes information of a second plurality of content elements.

5. The method of claim 4, wherein the feedback comprises implicit feedback.

6. The method of claim 1, further comprising transmitting the first compilation data to a plurality of user devices and wherein said presenting is performed by the plurality of user devices.

7. The method of claim 6, wherein the user devices receive the first compilation data via a wireless mobile telephone link.

8. The method of claim 6, further comprising transmitting at least some of the plurality of content elements to the user devices according to rules configured to reduce peak communications network utilization.

9. The method of claim 1, further comprising presenting the content elements to the plurality of users in a substantially seamless presentation.

10. The method of claim 1, wherein the first compilation data includes metadata for at least some of the first plurality of content elements.

11. The method of claim 10, wherein the metadata includes cue and fading time information.

12. A method of providing content to a user;

comprising;

(a) constructing first data comprising information of a first plurality of content elements of a first content presentation for the user, wherein the first data is based on a first template;

(b) presenting at least a portion of the first content presentation to the user;

(c) receiving feedback from the user related to the first content presentation;

(d) modifying the first template to construct a second template;

(e) generating second data comprising information of a second plurality of content elements of a second content presentation based on the second template; and

(f) presenting at least a portion of the second content presentation to the user; and

performing steps a-f for a plurality of users and wherein at least some of the plurality of content elements of the second presentation are different for each user.

13. The method of claims 12, further comprising:

generating data of multiple content presentations; and

wherein each of the content presentations is based on a different template; and

receiving a user request to present one of the multiple content presentations.

14. The method of claim 12, further comprising transmitting the second data to a user device associated with each user via a wireless mobile telephone network.

15. The method of claim 12, further comprising for each of the plurality of users:

selecting the first template based on information from the user; and

wherein the information from the user includes information of a media source.

16. The method of claim 12, wherein the feedback from the user comprises an indication that the user skipped a portion of a content element of the first content presentation.

17. The method of claim 12, wherein the feedback from the user comprises an indication of an assessment of one or more content elements of the first content presentation.

18. The method of claim 12, wherein the first plurality of content elements comprises a plurality of different categories of content elements and the feedback includes an indication to provide a differing amount of a category of a content element.

19. The method of claim 12, wherein at least some of said first plurality of content elements are scheduled for presentation at a particular time.

20. The method of claim 12, further comprising scheduling the transmission of at least some of said first plurality of content elements to a mobile device associated with the user in a manner to reduce network resources.

21. The method of claim 12, wherein at least some of said second plurality of content elements are stored on a portable user device prior to generating the second data.

22. The method of claim 12, wherein the first data includes information of the identity and sequence of presentation of a plurality of the first plurality of content elements.

23. The method of claim 12, wherein the first data includes metadata associated with at least some of the first plurality of content elements.

24. The method of claim 23, wherein the metadata includes information of cues and fading times of at least some of the first plurality of content elements.

25. The method of claim 12, further comprising transmitting at least some of the first plurality of content elements and the first data to a portable device at different times.

26. A method of providing customized content for a plurality of users, comprising:

receiving content preference information from the plurality of users;

storing metadata for at least some of a plurality of content elements;

for each of the plurality of users, constructing first compilation data that includes information identifying a first plurality of content elements;

wherein the first compilation data constructed for at least some users of the plurality of the respective users is different; and

presenting the first plurality of content elements to each of the plurality of users according to the first compilation data constructed for the respective user.

27. The method of claim 26, wherein the metadata comprises cue information and fading time information used to present the first plurality of content elements substantially seamlessly.

28. The method of claim 26, wherein at least some of the plurality of content elements comprise segments and other content elements comprise songs.

29. The method of claim 26, wherein the content preference information includes information of a media source.

30. The method of claim 29, wherein the content preference information further includes information of content tastes.

31. The method of claim 26, further comprising receiving feedback from a set of the plurality of users;

constructing second compilation data that is different for each user of the set of the plurality of users; and

wherein the second compilation data is constructed based on the feedback.

32. The method of claim 31, wherein the feedback comprises implicit feedback.

33. The method of claim 31, wherein the feedback comprises explicit feedback.

34. The method of claim 31, wherein the first compilation data constructed for each user is constructed from a first template and said first template is modified based on said feedback and used to construct said second compilation data.

35. The method of claim 26, wherein constructing the first compilation data includes selecting songs based on one or more implied public data relationships between songs.

36. The method of claim 26, further comprising integrating on-demand content elements into the first plurality of content elements presented to each of the plurality of users.