BEHAVIOR-BASED MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY

• US 20080242279A1
• Filed: 05/02/2008
• Published: 10/02/2008
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Adam Soroca, Dennis Doughty, Jorey Ramer
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US12/114,006
• Publication Number:
  US 20080242279A1
• Time in Patent Office: Days
• US Class Current: 455/414.2
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

In embodiments of the present invention improved capabilities are described for receiving a webpage, relevant mobile content, or other mobile information based at least in part on behavioral information related to a mobile communication facility user, and displaying the content or other information to the user'"'"'s mobile communication facility.

Claims

1. A method comprising:

receiving a website request associated with a mobile communication facility;

receiving behavioral information relating to a user of the mobile communication facility;

associating the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and

presenting the relevant mobile content in association with the requested website.

2. The method of claim 1, wherein a recipient of the website request is a telecommunications service provider.

3. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a user characteristic.

4. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a user history.

5. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a user transaction.

6. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a geographic location.

7. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a user device.

8. The method of claim 1, wherein the behavioral information relating to a user of a mobile communication facility is a time.

9. The method of claim 1, wherein the mobile content is an advertisement.

10. The method of claim 1, wherein the mobile content is a sponsored content.

11. The method of claim 1, wherein the mobile content is a search box.

12. The method of claim 1, wherein the relevance is based at least in part on the relationship between the behavioral information and the mobile content.

13. The method of claim 1, wherein the association of the behavioral information with the mobile content is performed at least in part on a server.

14. The method of claim 1, wherein the mobile content associated with the website is combined with the requested website at least in part on a server.

15. The method of claim 1, wherein the mobile communication facility is a phone.

16. The method of claim 1, wherein the mobile communication facility is a mobile phone.

17. The method of claim 1, wherein the mobile communication facility is a cellular phone.

18. The method of claim 1, further comprising providing an opt-in function to an entity associated with the website.

19. The method of claim 1, wherein the presentation of the mobile content is presented to a mobile communication facility.

20. A system comprising:

a first receiving facility adapted to receive a website request associated with a mobile communication facility;

a second receiving facility adapted to receive behavioral information relating to a user of the mobile communication facility;

an association facility adapted to associate the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and

a presentation facility adapted to present the relevant mobile content in association with the requested website.