CUSTODIAN BASED CONTENT IDENTIFICATION

• US 20080243526A1
• Filed: 03/30/2007
• Published: 10/02/2008
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Datar, Mayur, Miller, Jason C., Rabii, Bahman, Tunguz-Zawislak, Tomasz J., Perez-Bergquist, Andres S., Harmsen, Jeremiah, Hochberg, Mike, Tung, Julie, Nance, Megan
• Granted Patent: US 8,321,462 B2
• Time in Patent Office: Days
• US Class Current: 705/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.

Claims

1. A computer-implemented method, comprising:

identifying a first content item;

identifying a custodian profile associated with the first content item; and

identifying one or more second content items based on the custodian profile.

2. The method of claim 1, comprising:

providing the one or more second content items for presentation with the first content item in a viewing instance.

3. The method of claim 1, wherein:

identifying a first content item comprises identifying a first user web page in a social network.

4. The method of claim 3, wherein:

identifying a custodian profile comprises identifying a user profile associated with the first user web page.

5. The method of claim 4, wherein:

identifying one or more second content items based on the custodian profile comprises identifying one or more advertisements based on the user profile associated with the first user web page.

6. The method of claim 1, comprising:

identifying a viewer profile associated with the content item; and

identifying one or more of the second content items based on the viewer profile.

7. The method of claim 1, comprising;

identifying a viewer profile associated with the content item;

wherein;

identifying one or more of the second content items based on the custodian profile comprises;

comparing the viewer profile to the custodian profile;

identifying related viewer profile data and custodian profile data based on the comparison; and

identifying the one or more second content items based on the identified related viewer profile data and custodian profile data.

8. The method of claim 7, wherein:

the custodian profile data and the viewer profile data comprise public profile data and private profile data; and

comparing the viewer profile to the custodian profile comprises comparing only the public viewer profile data to the public custodian profile data.

9. The method of claim 8, wherein:

identifying a viewer profile associated with the content item comprises identifying a user account associated with a viewing instance of the first content item.

10. The method of claim 1, comprising:

identifying a viewer profile associated with the content item;

wherein;

identifying one or more of the second content items based on the custodian profile comprises;

comparing the viewer profile to the custodian profile;

identifying unrelated viewer profile data and custodian profile data based on the comparison; and

identifying the one or more second content items based on the identified unrelated viewer profile data and custodian profile data.

11. The method of claim 1, comprising:

embedding the custodian profile within the first content item;

wherein;

identifying a custodian profile associated with the first content item comprises searching the first content item for an embedded custodian profile.

12. A computer-implemented method, comprising:

identifying a first content item;

identifying a custodian account associated with the first content item; and

generating signal data from the custodian account.

13. The method of claim 12, comprising:

identifying one or more second content items based on the signal data.

14. The method of claim 13, comprising;

embedding the signal data in the first content item.

15. The method of claim 14, wherein:

identifying a first content item comprises identifying a first user web page in a social network; and

identifying a custodian account comprises identifying a user profile associated with the first user web page.

16. The method of claim 15, wherein:

generating signal data from the custodian account comprises generating demographic signals.

17. The method of claim 12, wherein:

generating signal data from the custodian account comprises generating encrypted signal data.

18. The method of claim 13, wherein:

identifying one or more second content items based on the signal data comprises identifying one or more advertisements based on the custodian account data.

19. A system, comprising:

a custodian account processor subsystem configured to identify a custodian profile associated with a first content item; and

a content item server configured to identifying one or more second content items based on the custodian profile.

20. The system of claim 19, wherein;

the first content item comprises a user web page in a social network, and the first custodian profile comprises a user profile of a custodian of the user web page.

21. The system of claim 20, wherein:

the second content items comprise advertisements, and wherein the content item manager is configured to serve the advertisements for presentation during a viewing instance of the first content item.