METHODS AND APPARATUS FOR IMPROVING THE ACCURACY AND REACH OF ELECTRONIC MEDIA EXPOSURE MEASUREMENT SYSTEMS
First Claim
Patent Images
1. A method of crediting media exposure comprising:
- deriving a plurality of travel paths traversed by respective ones of a plurality of respondents;
determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths; and
modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.
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Abstract
Methods and apparatus for crediting media exposure are disclosed. An example method includes deriving a plurality of travel paths traversed by respective ones of a plurality of respondents, determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths, and modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.
54 Citations
49 Claims
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1. A method of crediting media exposure comprising:
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deriving a plurality of travel paths traversed by respective ones of a plurality of respondents; determining, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths; and modifying the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus, comprising a processor coupled to a memory and programmed to:
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derive a plurality of travel paths traversed by respective ones of a plurality of respondents; determine, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths; and modify the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique. - View Dependent Claims (7, 8, 9, 10)
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11. A machine readable medium having instructions stored thereon that, when executed, cause a machine to:
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derive a plurality of travel paths traversed by respective ones of a plurality of respondents; determine, via a first technique, exposures of the respective ones of the plurality of respondents to a plurality of media sites based on the derived plurality of travel paths; and modify the determined exposures to the plurality of media sites to improve a statistical accuracy of the modified determined exposures by constraining the determined exposures based on exposure information for the plurality of media sites obtained via a second technique different than the first technique.
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16. A method for modifying the statistical accuracy of media site exposure data comprising:
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obtaining the media site exposure data via a first technique; and modifying the media site exposure data by constraining the media site exposure data based on exposure information obtained via a second technique different than the first technique. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification