RELATED ENTITY CONTENT IDENTIFICATION

• US 20080243607A1
• Filed: 03/30/2007
• Published: 10/02/2008
• Est. Priority Date: 03/30/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Datar, Mayur, Miller, Jason C., Rabii, Bahman, Tunguz-Zawislak, Tomasz J., Perez-Bergquist, Andres S., Harmsen, Jeremiah, Hochberg, Mike, Tung, Julie, Nance, Megan, Rohan, Terrence, Annau, Thomas M., Sundsdal, Sverre
• Application Number:
  US11/694,345
• Publication Number:
  US 20080243607A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

An entity relationship defining an entity, e.g., a friendship relation in a social network, user groups, etc., can be identified and entity content based on the entity relationship, e.g., user profile data of user accounts, group memberships, etc., can be processed to identify entity topics. One or more content items, e.g., advertisements, can be identified based on the entity topics.

Claims

1. A computer-implemented method, comprising:

identifying an entity relationship defining an entity;

identifying entity content based on the entity relationship;

identifying entity topics based on the entity content; and

identifying one or more content items based on the entity topics.

2. The method of claim 1, wherein:

identifying entity content based on the entity relationship comprises ;

identifying entity content defined by the entity;

aggregating the entity content; and

identifying common aggregated content.

3. The method of claim 2, wherein:

identifying entity topics based on the entity content comprises identifying entity topics based on the common aggregated content.

4. The method of claim 3, wherein:

the entity content comprises text.

5. The method of claim 1, wherein:

identifying an entity relationship defining an entity comprises;

identifying a user account in a social network; and

identifying one or more additional user accounts in the social network related to the user account.

6. The method of claim 5, wherein:

identifying one or more additional user accounts in the social network comprises identifying user accounts defined by a friend relationship to the user account.

7. The method of claim 6, wherein:

identifying entity content based on the entity relationship comprises;

identifying user profile data of the user account and the one or more additional user accounts.

8. The method of claim 1, wherein:

identifying an entity relationship defining an entity comprises;

identifying a base user group; and

identifying one or more additional user groups related to the base user group.

9. The method of claim 8, wherein:

each user group defines a group topic; and

identifying entity topics based on the entity content comprises identifying entity topics based on the group topics of each of the user groups.

10. The method of claim 9, wherein:

identifying one or more content items based on the entity topics comprises identifying one or more advertisements based on the entity topics.

11. The method of claim 10, comprising:

providing the advertisement to a base user group presentation environment.

12. The method of claim 1, wherein:

identifying an entity relationship defining an entity comprises identifying an implicit entity relationship.

13. The method of claim 1, wherein:

identifying one or more content items based on the entity topics comprises identifying one or more advertisements based on the entity topics.

14. A computer-implemented method, comprising:

identifying a first entity in a social network;

identifying second entities related to the first entity;

identifying entity content of the first entity and the second entities;

identifying one or more entity topics based on the entity content; and

identifying one or more content items based on the one or more entity topics.

15. The method of claim 14, wherein:

the first entity and the second entities comprise user groups.

16. The method of claim 15, wherein:

the one or more content items comprise one or more advertisements.

17. The method of claim 16, wherein:

identifying a first entity in a social network comprises;

identifying a viewing instance of a user group.

18. The method of claim 17, comprising:

presenting the one or more advertisements within the viewing instance.

19. The method of claim 18, wherein:

identifying entity content of the first entity and the second entities comprises identifying text of the user groups; and

identifying one or more entity topics based on the entity content comprises identifying keywords based on the text of the user groups.

20. The method of claim 14, comprising:

precluding serving of the identified one or more content items to the first entity and the second entities.

21. The method of claim 14, wherein:

the first entity and the second entities comprise user accounts.

22. The method of claim 21, wherein:

identifying entity content of the first entity and the second entities comprises identifying user profiles associated with each first entity and second entities user accounts.

23. A system, comprising:

a data processing subsystem configured to identify related entities in a social network and identify topics based on the content defined by the related entities; and

an content item server configured to identify content items relevant to be identified topics and to manage the identified content items based on a relevance to the identified topics.

24. The system of claim 23, wherein:

the content items comprise advertisements.

25. The system of claim 23, wherein the entities comprise user accounts.

26. The system of claim 23, wherein the entities comprise user groups.

27. The system of claim 23, wherein:

the data processing subsystem is configured to aggregate content defined by the related entities, identify common aggregated content, and identify the topics based only on the common aggregated content.

28. A method, comprising:

identifying an entity relationship defining an entity;

identifying entity content based on the entity relationship;

generating a composite entity content representation.

29. The method of claim 28, comprising:

identifying advertisements based on the composite entity content representation.