ADAPTIVE ADVERTISING AND MARKETING SYSTEM AND METHOD
First Claim
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1. A method of adaptive advertising, comprising:
- obtaining at least one of demographic and behavioral profiles of a plurality of individuals in an environment; and
adjusting an advertising strategy in the environment of one or more products based upon the demographic and behavioral profiles of the plurality of individuals.
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Abstract
A technique of adaptive advertising is provided. The technique includes obtaining at least one of demographic and behavioral profiles of a plurality of individuals in an environment and adjusting an advertising strategy in the environment of one or more products based upon the demographic and behavioral profiles of the plurality of individuals.
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Citations
30 Claims
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1. A method of adaptive advertising, comprising:
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obtaining at least one of demographic and behavioral profiles of a plurality of individuals in an environment; and adjusting an advertising strategy in the environment of one or more products based upon the demographic and behavioral profiles of the plurality of individuals. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of enhancing sales of one or more products in a retail environment, comprising:
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obtaining information regarding behavioral profiles of a plurality of individuals visiting the retail environment; analyzing the obtained information regarding the behavioral profiles of the individuals; and changing at least one of an advertising strategy or a product marketing strategy of the one or more products in response to the information regarding the behavioral profiles of the plurality of individuals. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. An adaptive advertising and marketing system, comprising:
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a plurality of imaging devices, each device being configured to capture an image of one or more individuals in an environment; and a video analytics system configured to receive captured images from the plurality of imaging devices and to extract at least one of demographic and behavioral profiles of the one or more individuals to change at least one of an advertising or a product market strategy of one or more products. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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Specification