METHOD AND SYSTEM FOR PRESENTING NON-LINEAR CONTENT BASED ON LINEAR CONTENT METADATA

• US 20080243756A1
• Filed: 03/30/2007
• Published: 10/02/2008
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Laboratories Incorporated (Verizon Communications Inc.)
• Inventors: Moon, Hannah Y., Morley, D. Beau
• Granted Patent: US 8,103,707 B2
• Time in Patent Office: Days
• US Class Current: 707/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: Y10S 707/912 Applications of a database
• CPC Class Codes: Y10S 707/913 Multimedia

Abstract

A system and method may include receiving a non-linear content identifier request. The system and method may further include identifying linear content metadata associated with the non-linear content identifier request, the linear content metadata representing at least one metadata keyword. The system and method also may include identifying a relationship between the at least one metadata keyword and at least one non-linear content keyword.

Claims

1. A method comprising:

receiving a non-linear content identifier request;

identifying linear content metadata associated with the non-linear content identifier request, the linear content metadata representing at least one metadata keyword; and

identifying a relationship between the at least one metadata keyword and at least one non-linear content keyword.

2. The method of claim 1, further comprising filtering the at least one non-linear content keyword based on a filtering parameter to generate at least one filtered non-linear content keyword.

3. The method of claim 2, wherein the filtering parameter specifies at least one of a location, a time slot, a date range, and/or a linear content rating.

4. The method of claim 1, wherein the at least one non-linear content keyword comprises at least one of a number sequence, a letter sequence, and a number and letter sequence.

5. The method of claim 1, wherein the relationship identifies a complete match between the at least one metadata keyword and the at least one non-linear content keyword.

6. The method of claim 1, wherein the relationship identifies a partial match between the at least one metadata keyword and the at least one non-linear content keyword.

7. The method of claim 1, further comprising:

identifying a plurality of non-linear content identifiers associated with the at least one non-linear content keyword; and

ranking the plurality of non-linear content identifiers relative to one another.

8. The method of claim 7, wherein the plurality of non-linear content identifiers are ranked based on a bid amount.

9. The method of claim 7, further comprising updating an advertising table based on the ranking of the plurality of non-linear content identifiers.

10. The method of claim 7, further comprising generating a non-linear content identifier response including the at least one non-linear content keyword, the plurality of non-linear content identifiers, and the ranking of the plurality of non-linear content identifiers.

11. The method of claim 10, further comprising:

receiving a non-linear content request including a first non-linear content identifier of the plurality of non-linear content identifiers; and

retrieving non-linear content associated with the first non-linear content identifier.

12. The method of claim 11, further comprising sending a non-linear content response including the non-linear content.

13. The method of claim 1, wherein the linear content metadata comprises a text file that includes the at least one metadata keyword.

14. The method of claim 13, wherein the text file comprises a word description of linear content.

15. The method of claim 1, wherein the metadata keyword comprises a single word.

16. The method of claim 1, wherein the metadata keyword comprises a word phrase.

17. The method of claim 1, further comprising identifying a similar metadata keyword that is similar to the at least one metadata keyword.

18. The method of claim 1, wherein the non-linear content identifier request includes a linear content identifier.

19. The method of claim 1, wherein the non-linear content identifier request includes the linear content metadata.

20. A computer readable media comprising code to perform the acts of the method of claim 1.

21. A system comprising:

a server communicatively coupled to a network, the server to receive a non-linear content identifier request and to identify linear content metadata associated with the non-linear content identifier request, the linear content metadata representing at least one metadata keyword, the server further being configured to identify a relationship between the at least one metadata keyword and at least one non-linear content keyword.

22. A system comprising:

a communication module communicatively coupled to a network, the communication module to receive a non-linear content identifier request;

a database module communicatively coupled to a database;

a matching module communicatively coupled to the communication module and to the database module, the matching module to identify linear content metadata associated with the non-linear content identifier request, the linear content metadata representing at least one metadata keyword, the matching module to instruct the database module to search the database to identify a relationship between the at least one metadata keyword and at least one non-linear content keyword.