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METHOD AND SYSTEM OF SELECTING LANDING PAGE FOR KEYWORD ADVERTISEMENT

  • US 20080243797A1
  • Filed: 03/28/2008
  • Published: 10/02/2008
  • Est. Priority Date: 03/30/2007
  • Status: Active Grant
First Claim
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1. A method of selecting a landing page in response to a query, the method comprising:

  • providing a query comprising a text string;

    identifying, in the text string, one or more of a plurality of advertisement keywords that are subject to a keyword advertisement for generating at least one anchor tag each linking to a keyword-linked page in response to a search using one of the plurality of advertisement keywords subject to the keyword advertisement;

    locating one or more keyword-linked pages for each identified advertisement keyword;

    locating one or more anchor-tagged pages that are linked by an anchor tag on each keyword-linked page;

    generating a plurality of values, each of which is assigned to a combination of one keyword-linked page and one anchor-tagged page linked to the one keyword-linked page, wherein each value is based on the number of occurrences of the query on one keyword-linked page and its anchor-tagged pages; and

    ranking the plurality of values of the one or more located anchor-tagged pages so as to select a landing page.

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