METHOD AND SYSTEM OF SELECTING LANDING PAGE FOR KEYWORD ADVERTISEMENT
First Claim
1. A method of selecting a landing page in response to a query, the method comprising:
- providing a query comprising a text string;
identifying, in the text string, one or more of a plurality of advertisement keywords that are subject to a keyword advertisement for generating at least one anchor tag each linking to a keyword-linked page in response to a search using one of the plurality of advertisement keywords subject to the keyword advertisement;
locating one or more keyword-linked pages for each identified advertisement keyword;
locating one or more anchor-tagged pages that are linked by an anchor tag on each keyword-linked page;
generating a plurality of values, each of which is assigned to a combination of one keyword-linked page and one anchor-tagged page linked to the one keyword-linked page, wherein each value is based on the number of occurrences of the query on one keyword-linked page and its anchor-tagged pages; and
ranking the plurality of values of the one or more located anchor-tagged pages so as to select a landing page.
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Abstract
A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user.
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Citations
22 Claims
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1. A method of selecting a landing page in response to a query, the method comprising:
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providing a query comprising a text string; identifying, in the text string, one or more of a plurality of advertisement keywords that are subject to a keyword advertisement for generating at least one anchor tag each linking to a keyword-linked page in response to a search using one of the plurality of advertisement keywords subject to the keyword advertisement; locating one or more keyword-linked pages for each identified advertisement keyword; locating one or more anchor-tagged pages that are linked by an anchor tag on each keyword-linked page; generating a plurality of values, each of which is assigned to a combination of one keyword-linked page and one anchor-tagged page linked to the one keyword-linked page, wherein each value is based on the number of occurrences of the query on one keyword-linked page and its anchor-tagged pages; and ranking the plurality of values of the one or more located anchor-tagged pages so as to select a landing page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system for selecting a landing page in response to a query, the system comprising:
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means for identifying, in a query comprising a text string, one or more of a plurality of advertisement keywords that are subject to a keyword advertisement for generating at least one anchor tag each linking to a keyword-linked page in response to a search using one of the plurality of advertisement keywords subject to the keyword advertisement; means for locating one or more keyword-linked pages for each identified advertisement keyword; means for locating one or more anchor-tagged pages that are linked by an anchor tag on each keyword-linked page; means for generating a plurality of values, each of which is assigned to a combination of one keyword-linked page and one anchor-tagged page linked to the one keyword-linked page, wherein each value is based on the number of occurrences of the query on one keyword-linked page and its anchor-tagged pages; and means for ranking the plurality of values of the one or more located anchor-tagged pages so as to select a landing page.
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Specification