User suggested ordering to influence search result ranking

• US 20080243830A1
• Filed: 08/13/2007
• Published: 10/02/2008
• Est. Priority Date: 03/30/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Fatdoor Incorporated
• Inventors: Abhyanker, Raj
• Application Number:
  US11/891,885
• Publication Number:
  US 20080243830A1
• Time in Patent Office: Days
• US Class Current: 707/5
• CPC Class Codes: G06F 16/338 Presentation of query results

Abstract

A method, apparatus, and system of user suggested ordering to influence search result ranking are disclosed. In one embodiment, a method includes generating a search result having a set of links each associated with a content data relevant to a search query, ranking individual ones of the set of links based on an algorithm in the search result, applying a weighting factor to certain ones of the set of links based on a user suggested ordering of the ranking of the individual ones of the set of links in relation to each other, and ordering the search result based on an application of the weighting factor on the search result.

Claims

1. A method comprising:

generating a search result having a set of links, each associated with a content data relevant to a search query;

ranking individual ones of the set of links based on an algorithm in the search result;

applying a weighting factor to certain ones of the set of links based on a user suggested ordering of the ranking of the individual ones of the set of links in relation to each other; and

ordering the search result based on an application of the weighting factor on the search result.

2. The method of claim 1 further comprising mathematically determining an influence of any individual one of the user suggested ordering in relation to other user suggested reordering requests based on a polymeric function that optimizes a relevance of the search result to an average user generating the search query.

3. The method of claim 2 further comprising balancing the weighting factor against a quantity of search queries in which there was no user suggested ordering requested during search sessions.

4. The method of claim 3 wherein the algorithm is at least one of a page rank algorithm, an influence based algorithm, a human editor rank algorithm, a temporal existence algorithm, a user-generated content premium algorithm, and a specialized category search algorithm.

5. The method of claim 1 further comprising providing an up arrow and a down arrow in each individual one of the set of links so that the average user clicks on at least one of the up arrow and the down arrow to see a requested movement above and below other individual ones of the set of links.

6. The method of claim 5 further comprising generating a count of a number of times that the average users select the up arrow and the down arrow such that the count is visually displayed during a search experience of the average user.

7. The method of claim 6 further comprising providing a recognition to the average user in helping to order the search result in a form of points viewable by other users of a search engine.

8. The method of claim 7 further comprising enabling the average user to select a page in which any particular link is suggested to be moved by the average user.

9. The method of claim 8 further comprising determining a relative influence of the average user with other average users based on an algorithmic scoring of influence of the average user on future search results conducted on shuffled data without receiving move requests by users to determine a relative alignment of the average user with relevancy to a popular outcome of the search query.

10. The method of claim 1 further comprising providing a pointer to shuffled links such that even when the algorithm is rerun, the pointer provides a context of previous order preferences of a community of users in relation to other links in the refreshed search query.

11. The method of claim 1 in a form of a machine-readable medium embodying a set of instructions that, when executed by a machine, causes the machine to perform the method of claim 1.

12. A system comprising:

a user influence module to shuffle a search result based on a weighted preference of relevant links as determined by a plurality of users contributing a perspective on the relative order of the search result;

a function module to apply a page rank algorithm in determining a relative order of links in the search result responsive to a search query;

a factor module to apply a weighting factor to individual links in the search result such that certain ones of the individual links are prioritized before other links; and

a search module to generate the search result that dynamically adjusts as different users contribute perspectives through the user influence module.

13. The system of claim 12 further comprising an advertising module to embed certain links adjacent to the search result based on bidding between advertisers seeking impressions adjacent to the search result.

14. The system of claim 13 further comprising a category search module to enhance relevancy of the search results based on a category being searched through an application of different algorithms optimized to a category search employed.

15. The system of claim 14 further comprising a claimable wiki module to embed in the search results, a section relevant to the search query associated with a claimable people profile wiki, a business profile wiki, an organization claimable profile wiki, a places wiki, and an other object wiki.

16. The system of claim 15 further comprising a pointer module to index and capture shuffled links across a plurality of iterations of the search query with a search algorithm.

17. The system of claim 16 further comprising a refresh module to apply the pointer module each time the search algorithm is reapplied even when certain links in the search result are activated, deactivated, modified, added, and deleted based on a reindexing of Internet through the search algorithm.

18. A method comprising:

providing an interface in a search result that empowers each individual user to suggest where a particular listing in the search result is preferably placed;

previewing each listing such that a summary text enables each individual user to make an informed placement selection; and

generating a new search result based on a plurality of suggestions provided by the individual users through an algorithm that determines a relative weight of any one search movement request with each other.

19. The method of claim 18 further comprising applying a page ranking algorithm to determine the search result on a periodic basis while retaining an influence of an aggregate relative weight influence of the individual users providing feedback on specific links in the search result.

20. The method of claim 19 further comprising determining which of the individual users are more in line with a model average user based on an analysis of users not challenging a shuffled ranking order.