System and Method Related to Generating and Tracking an Email Campaign
First Claim
1. A method for tracking email messages sent to target recipients, comprising:
- receiving, at a processor, data associated with the email messages sent to the target recipients, wherein in the data is received other than from the target recipients;
receiving, at the processor, responses that indicate receipt of the email messages sent to the target recipients, wherein each of the email messages is a custom email message; and
forming, at the processor, a tracking list that includes information about the email messages sent to the target recipients, wherein the information incorporates the data and the responses.
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Accused Products
Abstract
A method and system for generating and tracking an email campaign is described. An email campaign generator generates an email campaign template from an email target database. The email target database comprises at least one email target. An email campaign engine generates a custom email corresponding to each of the at least one email target. The custom email is formed from the email campaign template. The email campaign engine sends to each of the at least one email target the corresponding custom email. A campaign tracker receives at least one response corresponding to the sent custom email. The campaign tracker creates a campaign tracking list that includes the received at least one response.
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Citations
28 Claims
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1. A method for tracking email messages sent to target recipients, comprising:
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receiving, at a processor, data associated with the email messages sent to the target recipients, wherein in the data is received other than from the target recipients; receiving, at the processor, responses that indicate receipt of the email messages sent to the target recipients, wherein each of the email messages is a custom email message; and forming, at the processor, a tracking list that includes information about the email messages sent to the target recipients, wherein the information incorporates the data and the responses. - View Dependent Claims (2, 3)
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4. An apparatus for tracking email messages sent to target recipients, comprising:
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a first input configured to receive, other than from the target recipients, data associated with the email messages sent to the target recipients; a second input configured to receive responses that indicate receipt of the email messages sent to the target recipients, wherein each of the email messages is a custom email message; a processor configured to form a tracking list that includes information about the email messages sent to the target recipients, wherein the information incorporates the data and the responses; and an output configured to produce the tracking list. - View Dependent Claims (5)
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6. A computer program product for tracking email messages sent to target recipients, the computer program product having a computer program code embodied in a computer-readable storage medium, the computer program code comprising:
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first program code configured to cause a processor to receive data associated with the email messages sent to the target recipients, wherein in the data is received other than from the target recipients; second program code configured to cause the processor to receive responses that indicate receipt of the email messages sent to the target recipients, wherein each of the email messages is a custom email message; and third program code configured to cause the processor to form a tracking list that includes information about the email messages sent to the target recipients, wherein the information incorporates the data and the responses. - View Dependent Claims (7)
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8. A computer program product for conducting an email campaign, the computer program product having a computer program code embodied in a computer-readable storage medium, the computer program code comprising:
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first program code configured to cause a processor to receive information from an email target database; second program code configured to cause the processor to generate a message template of an email campaign template; third program code configured to cause the processor to generate a configuration file of the email campaign template to contain data related to each of at least one email target, wherein the data is insertable in the message template; and fourth program code configured to cause the processor to send to each of the at least one email target a corresponding custom email, wherein the custom email is formed from the email campaign template. - View Dependent Claims (9, 10, 11)
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12. A computer program product for generating an email campaign, the computer program product having a computer program code embodied in a computer-readable storage medium, the computer program code comprising:
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first program code configured to cause a processor to generate an email campaign template from an email target database, wherein the email target database comprises a plurality of email targets and the email campaign template comprises a text message and a configuration file that includes data from the email target database corresponding to each of the plurality of email targets; second program code configured to cause the processor to generate a custom email corresponding to each of the plurality of email targets, wherein the custom email is formed at least in part from the email campaign template; and third program code configured to cause the processor to send the custom email to each of the plurality of email targets. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A method for producing an email template, comprising:
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receiving, at a processor, email addresses for target recipients of custom email messages; and producing, at the processor, a configuration file and a message file, wherein the configuration file includes data related to each of the target recipients, the message file includes a textual message for the custom email messages, and the message file is configured to receive the data related to the each of the target recipients. - View Dependent Claims (19, 20, 21)
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22. An email template producer, comprising:
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an input configured to receive, from a database, email addresses for target recipients of custom email messages; a processor configured to produce a configuration file and a message file, wherein the configuration file includes data related to each of the target recipients, the message file includes a textual message for the custom email messages, and the message file is configured to receive the data related to the each of the target recipients; and an output configured to convey the configuration file and the message file. - View Dependent Claims (23, 24)
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25. A computer program product for producing an email template, the computer program product having a computer program code embodied in a computer-readable storage medium, the computer program code comprising:
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first program code configured to cause a processor to receive email addresses for target recipients of custom email messages; and second program code configured to cause the processor to produce a configuration file and a message file, wherein the configuration file includes data related to each of the target recipients, the message file includes a textual message for the custom email messages, and the message file is configured to receive the data related to the each of the target recipients. - View Dependent Claims (26, 27, 28)
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Specification