Point of Presence Distribution Mechanism for Digital Content Objects

• US 20080244038A1
• Filed: 03/30/2007
• Published: 10/02/2008
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Martinez, Ronald
• Granted Patent: US 9,996,627 B2
• Time in Patent Office: Days
• US Class Current: 709/218
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/00 Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism healthcare informatics G16H
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416

Abstract

Particular embodiments of the present invention are related to a point-of-presence distribution system mechanism facilitating distribution and use of digital content, ad content and revenue generation opportunities.

Claims

1. A method comprising

receiving, from a remote host, a request for content-embedding code identifying a digital content object;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a distribution hyperlink identifying a network addressable resource, wherein the hyperlink, when activated, is operative to cause the processor to transmit, a second request for content embedding code identifying the digital content object; and

transmitting a response to the remote host, wherein the response includes the content-embedding code.

2. The method of claim 1 further comprising

determining a user identifier associated with the request, for content-embedding code;

and

adding the user identifier to the content-embedding code.

3. The method of claim 1 further comprising

determining a user identifier associated with the request for content-embedding code;

and

generating an object instance record and an object instance identifier for the object instance record, wherein the object instance record, identifies the digital content object and includes the user identifier.

4. The method of claim 3 wherein the request for content-embedding code identifies a second object instance record;

and wherein the generating step farther comprises associating the object instance record to the second object instance record.

5. The method of claim 4 wherein the object instance identifier is encoded into the distribution hyperlink.

6. The method of claim 1 wherein the content-embedding code is further operative to cause the processor to display the content.

7. The method of claim 6 wherein the content embedding code is further operative to cause the processor to display the hyperlink adjacent to the content.

8. The method of claim 1 wherein the content-embedding code is further operable to present an advertisement hyperlink identifying a network addressable advertiser resource, wherein the advertisement, hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

9. The method of claim 8 wherein the content embedding code is further operative to cause the processor to render the content as clickable region, which, when clicked, is operative to cause the processor to access the network addressable advertiser resource.

10. The method of claim 1 wherein, the content-embedding code comprises HTML code.

11. The method of claim 1 wherein the content embedding code comprises a script operative to dynamically generate the distribution hyperlink.

12. The method of claim 8 further comprising

accessing one or more tags associated with the content object;

selecting a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least hi part, on the one or more tags.

13. The method of claim 8 further comprising

accessing one or more tags associated with the content object;

transmitting the one or more tags to a remote system operative to select and return a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least in part, on the one or more tags.

14. The method of claim 8 further comprising accessing one or more tags associated with the content;

and wherein the advertisement hyperlink is configured to include the one or more tags.

15. The method of claim 8 wherein the advertisement hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource in a redirection process with a remote server.

16. The method of claim 1 wherein the content embedding code comprises a content section comprising a content locator.

17. The method of claim 16 wherein the content section further comprises one or more formatting parameters.

18. The method of claim 1 wherein the content-embedding code further comprises a search hyperlink operative, when activated, to cause the processor to access a search system.

19. The method of claim 18 further comprising accessing one or more tags associated with the content object;

and wherein the search hyperlink is configured to include the one or more tags.

20. The method of claim 8 wherein the advertisement hyperlink, when activated, is operative to cause a remote system to generate a benefit to one or more entities associated with distribution of the digital content object.

21. The method of claim 20 wherein the benefit is a monetary award.

22. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive, from a remote host, a request for content-embedding code identifying a digital content object;

generate content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content, object; and

present a distribution hyperlink identifying a network addressable resource, wherein the hyperlink, when activated, is operative to cause the processor to transmit a second request for content embedding code identifying the digital content object; and