System and Method for Providing a Directory of Advertisements

• US 20080244654A1
• Filed: 03/29/2007
• Published: 10/02/2008
• Est. Priority Date: 03/29/2007
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Laboratories Incorporated (Verizon Communications Inc.)
• Inventors: Angiolillo, Joel
• Application Number:
  US11/693,338
• Publication Number:
  US 20080244654A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: H04N 21/42228 the reprogrammable keys being displayed on a display screen in order to reduce the number of keys on the remote control device itself
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Embodiments of the present disclosure are directed to a system and method for providing a directory of advertisements comprising receiving a menu command, outputting a user menu at a display device in response to receiving the menu command, receiving one or more entries based on interactions with the user menu to select an advertisement and corresponding advertisement data, retrieving the advertisement and corresponding advertisement data in response to receiving on one or more entries, and outputting, at the display device, at least one of the retrieved advertisement and the retrieved corresponding advertisement data.

Claims

1. A method, comprising:

receiving a signal comprising at least one advertisement and corresponding advertisement data for each advertisement;

storing in at least one database each advertisement and corresponding advertisement data; and

indexing each advertisement for retrieval based on the corresponding advertisement data.

2. The method of claim 1, wherein the advertisement data comprises searchable metadata.

3. The method of claim 1, wherein indexing each advertisement for retrieval is based on at least one of category, advertiser, product, title, length of ad, initial broadcast time, ratings, popularity, and closed-captioning information.

4. A computer readable media comprising code to perform the acts of the method of claim 1.

5. A system, comprising:

a media control station; and

a server comprising;

a receiver configured to receive a signal from a network provider, wherein the signal comprises at least one advertisement and corresponding advertisement data for each advertisement;

at least one database configured to store the at least one advertisement and corresponding advertisement data; and

an indexer configured to index the at least one advertisement for retrieval by the media control station based on the corresponding advertisement data.

6. The system of claim 5, wherein the at least one database is local, remote, or a combination thereof to the server.

7. The system of claim 5, wherein the network provider is at least one of a television network provider, a third party data source, or a combination thereof.

8. A method, comprising:

receiving a menu command;

outputting, at a display device, a user menu in response to receiving the menu command;

receiving one or more entries based on interactions with the user menu to select an advertisement and corresponding advertisement data;

retrieving the advertisement and corresponding advertisement data in response to receiving on one or more entries; and

outputting, at the display device, at least one of the retrieved advertisement and the retrieved corresponding advertisement data.

9. The method of claim 8, wherein the user menu is a program guide comprising one or more selectable programs, wherein each of the one or more programs comprises one or more selectable advertisements.

10. The method of claim 8, wherein the user menu is an advertisement index of selectable advertisements.

11. The method of claim 8, wherein the advertisements are retrieved by at least one of category, advertiser, product, title, length of ad, initial broadcast time, ratings, popularity, and closed-captioning information.

12. The method of claim 8, wherein the one or more entries are based on at least one of the following:

one or more alphanumeric entries, one or more entries from an on-screen keyboard, and one or more interactive selector commands.

13. The method of claim 8, wherein the method further comprises outputting an advertisement box for display, wherein the advertisement box comprises at least one of the following advertisement information:

category, advertiser, product, title, length of ad, initial broadcast time, ratings, popularity, closed-captioning information, and advertisement summary.

14. A computer readable media comprising code to perform the acts of the method of claim 8.

15. A system, comprising:

a receiver configured to receive a menu command from a remote control device;

a processor configured to provide a user menu in response to the menu command and for retrieving an advertisement based on one or more entries from the remote control device, wherein the one or more entries are based on interactions with the user menu; and

an output configured to provide the advertisement for display on a display device based on the one or more entries.

16. The system of claim 15, wherein the advertisement is retrieved from at least one database, wherein the at least one database is local, remote, or a combination thereof to a server storing the at least one advertisement.

17. The system of claim 15, wherein the advertisement is retrieved from a network provider.

18. The system of claim 17, wherein the network provider is at least one of a TV network provider.

19. The system of claim 15, wherein the advertisement further comprises an advertisement data corresponding to the advertisement, wherein the advertisement data comprises searchable metadata.

20. The system of claim 19, wherein the advertisement data is retrieved from a source that is the same as the advertisement source, different from the advertisement source, or a combination thereof.

21. An apparatus, comprising:

a receiver configured to receive a signal from a network provider, wherein the signal comprises at least one advertisement and corresponding advertisement data for each advertisement;

at least one database configured to store the at least one advertisement and corresponding advertisement data; and

an indexer configured to index the at least one advertisement and corresponding advertisement data for retrieval based on the corresponding advertisement data.

an output configured to transmit the at least one retrieved advertisement and corresponding advertisement data.

22. The apparatus of claim 21, wherein the at least one database is local, remote, or a combination thereof to the server.

23. The apparatus of claim 21, wherein the network provider is at least one of a television network provider, a third party data source, or a combination thereof.

24. The apparatus of claim 21, wherein the indexer indexes each advertisement and corresponding advertisement data based on at least one of category, advertiser, product, title, length of ad, initial broadcast time, ratings, popularity, and closed-captioning information.